Yesterday Google launched a new Analytics Application Gallery to help users more easily find and understand their website visitors. Right now there are 32 tools in the gallery spread amongst 12 different categories, including data collection, mobile tools and email marketing. Developers can even submit their own applications, so the available offerings are sure to grow in coming months.
What’s a good, average open rate? Our customers ask us that question all the time. So much so, that a few years ago we analyzed close to 300 million emails and posted our findings to ChimpCharts. Next, we embedded that data right into your campaign stats:
learn more about industry comparisons
But I send a lot of campaigns. Because I use MailChimp’s RSS-to-email tool wired up to this blog, I send almost daily. And I look at my stats all the time. So I already know my average open rate, and I already know my click rate, and I already know that I’m usually a few percentage points above industry average (c’mon, step it up a little Internet & Software industry!).
Nowadays, I find myself seeking anomalies in my stats instead…