I’m pruning some bookmarks from my browser this morning, and came across this article on Clickz:
Tips for Selling Ads in E-mail by Jeanne Jennings.
Very useful stuff, if your master plan is to become the next FlavorPill, Thrillist or DailyCandy (purchased for $125M).
One of Jeanne’s tips is to allow your advertisers to run A/B tests within your campaigns. You probably know we’ve got an automated A/B testing tool, but did you know that if you use it in conjunction with our dynamic content merge tags, you can actually A/B test your content and creative (even your entire email design, if you wish)?