Posts tagged

a/b testing


What Does Your ISP Say About You?

If all you knew about me was my email address, what could you say about me? Put on your Sherlock Holmes stalker hat. Does an address by itself tell you anything at all? Take my personal address: john [dot] 4man [plus] 420 [at] gmail First, let’s look at the prefix. Well, we know that the …

A/B Split Testing – Does it Help Email Marketing?

Ever since we launched our automatic email optimizer, we’ve been tracking all this wonderful A/B testing data on our system. We analyzed 1,720 A/B tested campaigns, sent to 6,226,331 inboxes (we only included campaigns sent to over 500 recipients). Overall, we found that A/B split winners did better than non-tested campaigns. By how much? Before …

Testing Tips from Conversion Rate Squirrel

So I’ve been toying with Google’s Web Optimizer tool lately, because I plan to do some A/B testing on the MailChimp website. I wish A/B testing websites was as easy as A/B testing email. Anyway, in my research, I stumbled upon the Conversion Rate Experts, who actually make A/B testing and conversion rates entertaining (okay, …

Personalizing Subject Lines – Does It Help Or Hurt Open Rates?

More and more customers are using our automated A/B campaign testing tool to see what subject lines work best, and what day/time works best. So right now, I’m looking at A/B split data across tons of campaigns. This is a real gold mine for email marketing research, so I was hoping to discover some universal …