So I’ve been toying with Google’s Web Optimizer tool lately, because I plan to do some A/B testing on the MailChimp website. I wish A/B testing websites was as easy as A/B testing email. Anyway, in my research, I stumbled upon the Conversion Rate Experts, who actually make A/B testing and conversion rates entertaining (okay, it’s because of their Conversion Rate Squirrel critter—I’m a sucker for cartoons).
If you haven’t already, I highly recommend you sign up for Conversion Rate Squirrel’s FREE “Life-Changing SuperConverters Newsletter”. Mainly because it’s full of useful tips that might help you with your own website. Also because it’s a fun, well-written newsletter that might give you ideas for your own email newsletter.
I asked the Conversion Rate Squirrel if he could offer up some tips to MailChimp customers for A/B testing their emails…