Posts tagged

a/b test email marketing


A/B Split Testing – Does it Help Email Marketing?

Ever since we launched our automatic email optimizer, we’ve been tracking all this wonderful A/B testing data on our system. We analyzed 1,720 A/B tested campaigns, sent to 6,226,331 inboxes (we only included campaigns sent to over 500 recipients). Overall, we found that A/B split winners did better than non-tested campaigns. By how much? Before …

Personalizing Subject Lines – Does It Help Or Hurt Open Rates?

More and more customers are using our automated A/B campaign testing tool to see what subject lines work best, and what day/time works best. So right now, I’m looking at A/B split data across tons of campaigns. This is a real gold mine for email marketing research, so I was hoping to discover some universal …