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This weekend we’re launching MailChimp v4.3.3, and it’s packed with some really cool new features…

  • 50 new built-in templates, plus a revamped template gallery to accommodate all of MailChimp’s template options
  • YouTube merge tag – generates a video player thumbnail then links to your video
  • Segment by engagement – Create campaigns and target your most engaged subscribers
  • Segment by purchase activity – Send targeted campaigns to people who’ve bought stuff from you
  • RSS-to-email scheduling – Select time of day, day of week for RSS-to-email campaigns.
  • RSS-to-email subscriber count shows in feedburner stats
  • Auto-translation on signup forms – Signup forms will auto-detect and auto-translate to the language of user

We’ll also be doing some major server upgrade work, so it means we may have a few hours of downtime this weekend…

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