Sparrow is a simple Gmail client for Mac. “No fancy stuff here,” they promise. “Just your mail and nothing else.”

This morning, they sent a product announcement that’s clean and approachable, just like their brand. They built the announcement with one of MailChimp’s flexible start-from-scratch templates. We love the way it turned out—even before downloading the app, we know exactly what to expect from Sparrow.

Sparrow is available on the Mac App Store for $9.99.