More and more people are talking about “Social Media Optimization,” which is the idea of making your website more “social friendly.” On the surface, it just sounds like adding “tweet this” and “like buttons” to your web pages. And yes, that’s all important.

But it’s also about how to use the networks between friends, and the power of friends’ recommendations, to make your website more user friendly, or even more trustworthy. For skeptics (like me) who also hate shopping for jeans (like me) this idea takes a while to sink in. So I just thought I’d post this simple screenshot from Levi’s website:

If you haven’t tried this for your website yet (especially e-commerce sites), now’s a good time. And don’t forget to optimize your emails, too.