Comments on: Segmenting your email campaign based on subscriber engagement http://blog.mailchimp.com/segmenting-your-email-campaign-based-on-subscriber-engagement/ MailChimp, email marketing, and monkeys! Thu, 09 Feb 2012 21:21:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Luke Memethttp://blog.mailchimp.com/segmenting-your-email-campaign-based-on-subscriber-engagement/#comment-43801 Luke Memet Thu, 12 Jan 2012 18:51:11 +0000 http://blog.mailchimp.com/?p=5134#comment-43801 This is a great post, but one of the links has been moved. The "How Engagement Metrics Influence Deliverability" article is now located here: http://www.returnpath.net/blog/intheknow/2009/10/how-engagement-metrics-influence-deliverability/ This is a great post, but one of the links has been moved. The “How Engagement Metrics Influence Deliverability” article is now located here:
http://www.returnpath.net/blog/intheknow/2009/10/how-engagement-metrics-influence-deliverability/

]]> By: Cazhttp://blog.mailchimp.com/segmenting-your-email-campaign-based-on-subscriber-engagement/#comment-36697 Caz Tue, 01 Nov 2011 01:17:47 +0000 http://blog.mailchimp.com/?p=5134#comment-36697 Cheers, thanks Ben Cheers, thanks Ben

]]> By: Benhttp://blog.mailchimp.com/segmenting-your-email-campaign-based-on-subscriber-engagement/#comment-36505 Ben Thu, 27 Oct 2011 11:09:29 +0000 http://blog.mailchimp.com/?p=5134#comment-36505 Generally, it can take time for ratings to update, or star ratings can go down if their emails bounce or they report you as spam. Generally, it can take time for ratings to update, or star ratings can go down if their emails bounce or they report you as spam.

]]> By: Cazhttp://blog.mailchimp.com/segmenting-your-email-campaign-based-on-subscriber-engagement/#comment-36449 Caz Wed, 26 Oct 2011 17:43:55 +0000 http://blog.mailchimp.com/?p=5134#comment-36449 Sorry, just realised I was looking at the list star rating rather than the individual's rating. But I have found that some people who have opened my campaigns many times ony have a 2 star rating - surely this is not correct? Sorry, just realised I was looking at the list star rating rather than the individual’s rating. But I have found that some people who have opened my campaigns many times ony have a 2 star rating – surely this is not correct?

]]> By: Cazhttp://blog.mailchimp.com/segmenting-your-email-campaign-based-on-subscriber-engagement/#comment-36421 Caz Wed, 26 Oct 2011 03:26:11 +0000 http://blog.mailchimp.com/?p=5134#comment-36421 Just wondering about the star system. Was having a quick look through some 2 star people on my list, but when I went into their full profile they have opened emails 6 times and are rated as a 3 1/2 star on their profile page. Can you please explain? Thanks. Just wondering about the star system. Was having a quick look through some 2 star people on my list, but when I went into their full profile they have opened emails 6 times and are rated as a 3 1/2 star on their profile page. Can you please explain? Thanks.

]]> By: Mikehttp://blog.mailchimp.com/segmenting-your-email-campaign-based-on-subscriber-engagement/#comment-20609 Mike Tue, 09 Aug 2011 01:24:50 +0000 http://blog.mailchimp.com/?p=5134#comment-20609 Well this feature maybe great for some but if we definitely want to send follow up emails for specific campaign that emails were opened, how would we do this?for instance, i want to email to the users in my list that responded to campaign a, not campaign b and also responded to campaign c. Then email follow up to "only" users that opened but havent responded? Well this feature maybe great for some but if we definitely want to send follow up emails for specific campaign that emails were opened, how would we do this?

for instance, i want to email to the users in my list that responded to campaign a, not campaign b and also responded to campaign c. Then email follow up to “only” users that opened but havent responded?

]]> By: Benhttp://blog.mailchimp.com/segmenting-your-email-campaign-based-on-subscriber-engagement/#comment-19714 Ben Tue, 26 Jul 2011 13:20:08 +0000 http://blog.mailchimp.com/?p=5134#comment-19714 If, in their preview pane, they turned images on, we can track the open (or if they click something). Many times though, people don't bother viewing images in a preview pane. They just skim. Can you send those email addresses over to our support team? They can get it into the right hands here to see if we need to re-train any bounce processing algorithms. Thanks! If, in their preview pane, they turned images on, we can track the open (or if they click something). Many times though, people don’t bother viewing images in a preview pane. They just skim. Can you send those email addresses over to our support team? They can get it into the right hands here to see if we need to re-train any bounce processing algorithms. Thanks!

]]> By: Nickihttp://blog.mailchimp.com/segmenting-your-email-campaign-based-on-subscriber-engagement/#comment-19706 Nicki Tue, 26 Jul 2011 02:03:47 +0000 http://blog.mailchimp.com/?p=5134#comment-19706 As well as needing to have images turned on to count as an open, can you tell me what happens if someone reads the message in their reading pane. Is that able to be measured as an open? I decided to call a couple of my subscribers, because they had hard bounced when I correctly suspected their addresses were still valid, and they assured me they were reading my newsletter. When I looked at their activity history they were both only 2 star subscribers and it was indicating they had not responded to anything they'd been sent. As well as needing to have images turned on to count as an open, can you tell me what happens if someone reads the message in their reading pane. Is that able to be measured as an open?
I decided to call a couple of my subscribers, because they had hard bounced when I correctly suspected their addresses were still valid, and they assured me they were reading my newsletter. When I looked at their activity history they were both only 2 star subscribers and it was indicating they had not responded to anything they’d been sent.

]]> By: Elliehttp://blog.mailchimp.com/segmenting-your-email-campaign-based-on-subscriber-engagement/#comment-18588 Ellie Mon, 30 May 2011 02:21:41 +0000 http://blog.mailchimp.com/?p=5134#comment-18588 This is a good point. Was this ever answered? This is a good point. Was this ever answered?

]]> By: MailChimp's Project Omnivore: Declassified | MailChimp Email Marketing Bloghttp://blog.mailchimp.com/segmenting-your-email-campaign-based-on-subscriber-engagement/#comment-17787 MailChimp's Project Omnivore: Declassified | MailChimp Email Marketing Blog Thu, 21 Apr 2011 13:50:32 +0000 http://blog.mailchimp.com/?p=5134#comment-17787 [...] then led to even more granular analysis: subscriber engagement tracking. We now treat email delivery differently, depending on the engagement level of your subscribers. [...] [...] then led to even more granular analysis: subscriber engagement tracking. We now treat email delivery differently, depending on the engagement level of your subscribers. [...]

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