Oct 22, 2012

Same Content, Two Very Different Results On Facebook

If your business is on Facebook, you might find this interesting. Below is the same content (a data science piece we recently wrote) posted to Facebook, but using two different approaches:

A: The blog was auto-published to Facebook. Title, thumbnail, description, etc.
B: We manually posted a big, nerdy graph from that same blog post.

Probably nothing groundbreaking to any of you: people on Facebook really like pictures (and videos). Duh. Where my crazy mind wanders, is here: what would happen if, instead of your marketing department or even your social media team, you let your designers run your Facebook page?