If your business is on Facebook, you might find this interesting. Below is the same content (a data science piece we recently wrote) posted to Facebook, but using two different approaches:
A: The blog was auto-published to Facebook. Title, thumbnail, description, etc.
B: We manually posted a big, nerdy graph from that same blog post.
Probably nothing groundbreaking to any of you: people on Facebook really like pictures (and videos). Duh. Where my crazy mind wanders, is here: what would happen if, instead of your marketing department or even your social media team, you let your designers run your Facebook page?
Same Content, Two Very Different Results On Facebook: Same Content, Two Very Different Results On Facebook http://t.co/92Fkct30
Same Content, Two Very Different Results On Facebook: Same Content, Two Very Different Results On… http://t.co/ACzjtIWV via @MailChimp
MailChimp News: Same Content, Two Very Different Results On Facebook http://t.co/wB79Gklo
Same Content, Two Very Different Results On Facebook: If your business is on Facebook, you might find this inter… http://t.co/4XOAjQY5
Same Content, Two Very Different Results On Facebook http://t.co/hEL3Jv03
Same Content, Two Very Different Results On Facebook http://t.co/9nnC5kPZ via @mailchimp
Applying what MailChimp says in this link http://t.co/FtjfMZrV // En appliquant ce que Mailchimp dit dans ce lien… http://t.co/nyxNwbXm
Let your designers run your Facebook http://t.co/pfm4Lb3w by @mailchimp too bad it was published to FB on the way they’re suggesting not to
This is not a conclusive comparison – the difference is not very large. Much depends on the day and time of publication. This does not change the fact that the final conclusion is correct :)
images always win! RT @mailchimp: Same Content, Two Very Different Results On Facebook http://t.co/sZJLw5zf…
RT @fgosselin: Excellent test by @MailChimp on how publish content on Facebook : http://t.co/BtF9ytwr
Same Content, Two Very Different Results On Facebook https://t.co/nOBUs29e
Simple technique but we do this w/ recipe photos on FB for much higher engagement http://t.co/CLKdcpDG
love insights from Vijay RT @vijayrnathan: Simple technique we do this w/recipe photos on FB 4 much higher engagement http://t.co/sL07Yz1Q
Same Content, Two Very Different Results On Facebook http://t.co/25t2vaUp
Rien de nouveau sous le soleil, mais cette fois c’est chiffré !
RT @MailChimp: Same Content, Two Very Different Results On Facebook https://t.co/tbKC3Jhs
RT @mailchimp: Same Content, Two Very Different Results On Facebook https://t.co/rwT3vCVU
RT @MailChimp: Same Content, Two Very Different Results On Facebook https://t.co/w3o43xmq
A couple of things.
1) It has appeared for almost a year that Facebook doesn’t give the same weight to posts by third party apps.
2) Time of post can factor in.
3) I have posted content that went viral on one channel, then post the same thing on another and hear crickets.
You need to test this but beautiful always does better which is why pictures with quotes are so popular right now.
For 117. gang: Billeder og videoer overperformer links på #Facebook http://t.co/vaQTsIM1 #Mailchimp
Same Content, Two Very Different Results On #Facebook + http://t.co/dApFQk2Q via @mailchimp
A picture is worth 1,000 words. Especially on #Facebook. More here: http://t.co/RSzPJeIB #socialmedia
Science of content two ways on FB (or, what if your designers ran your FB page?): http://t.co/HAYv8XZm via @mailchimp
2 formas de presentar el mismo contenido en Facebook con resultados distintos: http://t.co/UetWQn3g
On le savait déjà mais… “People on #Facebook really like pictures (and videos).” | #socialmedia via @MailChimp http://t.co/Q92ppJNO
Same Content, Two Very Different Results On Facebook | @MailChimp Email Marketing Blog http://t.co/I6HEf8Es
Interesante experimento realizado por el equipo de Mailchimp, ¿Qué opinan?, ah y buen lunes para todos!, aquí el link: http://t.co/lIlqAzK8
Same content, two very different results on Facebook. http://t.co/XNj4Elhu
Same Content, Two Very Different Results On Facebook | MailChimp Email Marketing Blog http://t.co/kvkLMrJ7
Same Content, Two Very Different Results On #Facebook | MailChimp Email Marketing Blog http://t.co/MEzSs5R6
“Let your designers run your Facebook page” Same Content, Two Very Different Results On Facebook http://t.co/deWmEbIC
What would happen if, instead of your social media team, you let your designers run your Facebook page? http://t.co/C4oRPWik via @mailchimp
Same Content, Two Very Different Results On #Facebook http://t.co/cW3Y9YS9 via @mailchimp
Design wins :D @MailChimp http://t.co/SrgFIWww
do you think that timing makes a difference for initial momentum?
Definitely! To be honest, this post was just the result of an accident, and then a borderline silly observation. That’s all. But it is an interesting thought exercise, at the very least. Previously, I looked at Facebook as another marketing channel, and tried to post marketing stuff there, and worried about stuff like edgerank and timing. I’ve tried to figure out ways to make Facebook work for our support team, and for our marketing team, but we never really got into the groove. So the last few posts got us thinking, “What if we took off the marketing hat, and put on the design hat instead?” Might actually help with marketing.
Personally, I don’t think it’s the picture that drew most of the attention. I mean, it’s a graph, yes. But come on…is that even a *real* picture? I think the key difference is the quote. “What we can learn from…” blah blah blah, who cares what we can learn, and from whom. But check this out: “…bad users that we shut down regularly had better engagement…”. Bad users? Shut down? Better engagement? Dude, you’re killing me. I can’t take the suspense any longer………CLICK!
Just saying…
I totally agree with you.
Why you should let you design team run your Facebook and other social media portals for your business. http://t.co/bLYX5X58 #design…
How the same piece of content can have 7 times the reach and engagement on Facebook, a @mailchimp experiment http://t.co/PRAk3375
Same Content, Two Very Different Results On Facebook: http://blog.mailchimp.com/same-content-two-very-different-results-on-facebook/
What would happen if you let designers run your Facebook page? http://t.co/FHI50ni5 via @mailchimp
Simple A|B test to improve Facebook engagement. http://t.co/XO2dTgDu
@CERobinson RT @npapazian: Simple A|B test to improve Facebook engagement. http://t.co/soWQSwvA
This is what @taunitweets said in her #sewingsummit class! Same Content, Two Very Different Results On Facebook http://t.co/ofpfOPGE
Mouais… Same Content, Two Very Different Results On Facebook http://t.co/dttWNNAr via @mailchimp
RT @fgosselin: Excellent test by @MailChimp on how publish content on Facebook: http://t.co/0BPyIkGW
Not only do people on Facebook really like pictures, but geeks adore graphs.
Absolutely agree with you there. We get the same results when dealing with our clients. The content matters, but being pretty more than makes up for a lack of it!
@pearced Another example of Facebook picture vs link success http://t.co/DucyXy0b
una imagen vale mas q mil palabras? http://t.co/mlBpGIC0
Let your designers run your Facebook http://t.co/pfm4Lb3w by @mailchimp
@nymagnum @lenas82 Tips att följa deras blogg. Den är grym, på fler sätt än bara epostmarknadsföring. Kolla här t ex: http://t.co/a4pKwZwg
RT @FusionDG: Interesting, is it more important for design minded people or strategy minded people to run Facebook? http://t.co/vFScMkYc
RT @angelabdotme: This is what @taunitweets said in her #sewingsummit class! Same Content, Very Different Results http://t.co/1aqpFtpX
. @MultiVu This is a clever post. Same Content, Two Very Different Results On Facebook http://t.co/OCL3C50v via @MailChimp
Same Content, Two Very Different Results On Facebook http://t.co/eqZnjMB0… #russellmedia #socialmedia
MailChimp #Email Marketing Blog – Same Content, Two Very Different Results On #Facebook http://t.co/QXi8m6Kl #socmed
Interesting breakdown on this. I wonder how much this depends on the timing of the posts, and how much really comes from the different distribution methods.