Mar 8, 2012

RSS-to-Email Helps Nonprofits Reach The Most Important Donors

As much as I’d like for your donors to think day and night about your organization’s recent cash-flow issues, the truth is they probably need to be reminded. This should be easy since you’ve been busy putting fantastic content online. But you might not be reaching the people who are busy signing over checks, unaware of your every move. RSS-to-email makes it easy for busy people to read your content right in their inbox.

 

 

 

 

 

 

RSS-to-email is especially helpful for organizations with constituents who might not care to know what RSS is. (Note: that’s pretty much all organizations.) RSS is the short way of saying “Really Simple Syndication,” an online format that standardizes your published content, most commonly a blog or a site with frequent updates. You can think of RSS almost like FM or AM on a radio: it’s a way of grouping diverse content in a harmonious format.

There are a few things you can be sure of—death, taxes, and the fact that your board member with the Prodigy email address doesn’t know about your organization’s blog, no matter how many times you mention it. RSS-to-email can automatically take new updates from your blog, your online store, your social networking feeds—even your event calendar—and publish them in a beautiful, trackable MailChimp campaign. You’ll also receive plenty of valuable subscriber information to know who’s engaged and who isn’t.

 

 

 

 

 

 

Simply hook up your blog for an automated campaign sent daily, weekly, or monthly. You can also combine multiple feeds through Chimpfeedr for super-deluxe RSS-to-email where content from diverse sources converges into a single organized campaign.

Our CEO Ben has shown in expert detail exactly how to make RSS-to-email happen. I suggest reading through his post if you think this is even remotely appealing to your organization, or to your donors who wish you’d stay in more regular contact.

Related:

Posted By

Lain

Tagged

Discussion

  • Ryan Oelke

    DUDE! y’all rock! This isn’t awesome just for the NPs. I have been having clients choose between people signing up for their newsletter or feedburner’s email blog subscription. Too many action items. Now both can be done super easily!

    thanks!

    03.08.2012

    reply

    • Ryan Oelke

      lol, apparently you’ve had this feature and I’ve been oblivious to it. Sigh. Well, thanks for this post as I’m going to be using in a ton now!

      03.08.2012

      reply

      • Ben

        Yep, we’ve had this feature for quite a while. You’ve demonstrated the problem we have: so many features, that our own customers don’t know about them. I could keep blogging over and over about them, or we can bring on great people like Lain to focus on one segment of our customers and write tutorials like this. Hope you find this useful. If you search in our kb.mailchimp.com for “RSS” you’ll see all the advanced RSS-to-email features we’ve added over the years.

        03.08.2012

  • Sebastian

    Woohoo… an easy way to make curated content. Great. Now i just need to figure out, how to do a smart prioritization.

    03.13.2012

    reply

  • morgan

    I love this feature but we really need to be able to edit/tweak the newsletter before it gets sent out. Is there some way to have the newsletter get automatically generated but put into a “draft” state. That way we could go in, edit the RSS content a bit and send it on its way?

    thanks!

    03.20.2012

    reply

Comment