Comments on: Reclaim Old Customer Emails (example)

By: Ben

Ben — Mon, 05 Sep 2011 14:59:41 +0000

Heh. They were snail-mail postcards, where the sender bears the cost of delivery. In email (as well as fax), the recipient bears some cost, which is what makes unsolicited bulk email so much more repulsive than snail mail.

By: Nina

Nina — Sun, 04 Sep 2011 23:52:27 +0000

So you’re saying you started MailChimp in 2001 (prior to the CAN-Spam law) using a purchased list and sending unsolicited mail to people? Hmmmmmm…

By: Ben

Ben — Mon, 08 Aug 2011 16:09:33 +0000

No, in that case you would not have permission to send them marketing emails, or to use MailChimp to contact them.

By: Susan

Susan — Mon, 08 Aug 2011 09:28:26 +0000

My question relates to being a sole trader/contractor and customers had to give us an email address for their invoice/receipt to be sent to. Does this mean when we start our own company, we are able to send a re introduction type email to those customers to advise them that as their previous repairer, we have new contact details and offer them the opt in or unsubscribe?

By: Ben

Ben — Mon, 01 Aug 2011 21:45:41 +0000

I would read it, get the gist of it, then totally re-write it in your company’s voice instead.

By: Kacie

Kacie — Mon, 01 Aug 2011 21:30:37 +0000

I’m new to this whole e-marketing thing and fresh out of college. I REALLY like the re-introduction text from Modern Postcard, is it ethical for me to tweak this to our needs and send it as ours? Or is that plagiarizing if I don’t have the appropriate permissions from Modern Postcard?

By: Mike

Mike — Sat, 25 Jun 2011 19:54:53 +0000

So Ben – Are we really always held to a .01% rate and if so is that not far too restrictive given that mistaken “mark this as spam” selections do often occur and/or mean spirited types (that clearly remember opting in) will hit the “mark this as spam” anyway? It’s worrisome that only .01% can spell the end of your email campaign regardless of your expressed concern, attention to detail and relevance. There is easily 1 in 100 forgetful, mistaken, nutty or even mean types in this world. Are we done before we ever get started? Warranted Fear?

By: Ben

Ben — Thu, 23 Jun 2011 17:22:13 +0000

Since we shut down the old blog, we lost those images forever. Google actually had a cached version of 2 images, but only the thumbnails. I inserted those above, but you unfortunately can’t get a zoomed in view. I think the gist of it all was that the Modern Postcard email was not fancy at all. It was written more like a personal letter, on official (and instantly recognizable) letterhead. I hope that helps a little.

By: Erich

Erich — Thu, 23 Jun 2011 17:03:20 +0000

Ditto to Roberta. Was sent here by Brad from MailChimp Support today.

By: Roberta

Roberta — Fri, 17 Jun 2011 14:28:55 +0000

I, too, was sent here from a link in a message from MailChimp support just recently. It is a good post, so I see why they keep sending people here, but I really wish they would dig up the images and re-post them somewhere for us.