Comments on: Real Estate Email Marketing (The Right Way) http://blog.mailchimp.com/real-estate-email-marketing-the-right-way/ MailChimp, email marketing, and monkeys! Thu, 09 Feb 2012 21:21:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: More Real Estate Toolshttp://blog.mailchimp.com/real-estate-email-marketing-the-right-way/#comment-19788 More Real Estate Tools Thu, 28 Jul 2011 21:56:26 +0000 http://blog.mailchimp.com/2007/03/23/real-estate-email-marketing-the-right-way/#comment-19788 [...] work with Real Estate Spammers, and have a whole dialog on their site to that effect… I know that they’ve refused some agents who just wanted to use the service to blast out updates on their listings and didn’t provide a [...] [...] work with Real Estate Spammers, and have a whole dialog on their site to that effect… I know that they’ve refused some agents who just wanted to use the service to blast out updates on their listings and didn’t provide a [...]

]]> By: 5 Great Tools For Your Real Estate Business | Fathom Cafehttp://blog.mailchimp.com/real-estate-email-marketing-the-right-way/#comment-19787 5 Great Tools For Your Real Estate Business | Fathom Cafe Thu, 28 Jul 2011 21:20:33 +0000 http://blog.mailchimp.com/2007/03/23/real-estate-email-marketing-the-right-way/#comment-19787 [...] with Real Estate Spammers, and have a whole dialog on their site to that effect… I know that they’ve refused some agents who just wanted to use the service to blast out updates on their listings and didn’t provide [...] [...] with Real Estate Spammers, and have a whole dialog on their site to that effect… I know that they’ve refused some agents who just wanted to use the service to blast out updates on their listings and didn’t provide [...]

]]> By: Mike Volpehttp://blog.mailchimp.com/real-estate-email-marketing-the-right-way/#comment-13602 Mike Volpe Mon, 27 Dec 2010 21:42:48 +0000 http://blog.mailchimp.com/2007/03/23/real-estate-email-marketing-the-right-way/#comment-13602 The key to making email a productive inbound marketing tactic is permission and relevance. Otherwise it is just outbound marketing, or even spam.People often ask me if email is an inbound or outbound marketing tactic. The answer is "it depends". If you upload a list of emails of people you met at an open house, that's annoying, non-permission-based outbound marketing. If you use email to keep in touch with people that have specifically opt-ed in on your website or another way to get the email newsletter from you and it is full of useful information, then that is inbound marketing. I've had people email me to specifically ask to be put on our email list. When you have that happen, you know that you are creating value using inbound marketing. On the other hand, if you hear complaints from folks and your unsubscribe rate is high, think again about your email practices, starting with how people end up on your list in the first place. The key to making email a productive inbound marketing tactic is permission and relevance. Otherwise it is just outbound marketing, or even spam.

People often ask me if email is an inbound or outbound marketing tactic. The answer is “it depends”. If you upload a list of emails of people you met at an open house, that’s annoying, non-permission-based outbound marketing. If you use email to keep in touch with people that have specifically opt-ed in on your website or another way to get the email newsletter from you and it is full of useful information, then that is inbound marketing. I’ve had people email me to specifically ask to be put on our email list. When you have that happen, you know that you are creating value using inbound marketing. On the other hand, if you hear complaints from folks and your unsubscribe rate is high, think again about your email practices, starting with how people end up on your list in the first place.

]]> By: Randy Chavershttp://blog.mailchimp.com/real-estate-email-marketing-the-right-way/#comment-13592 Randy Chavers Mon, 27 Dec 2010 13:41:40 +0000 http://blog.mailchimp.com/2007/03/23/real-estate-email-marketing-the-right-way/#comment-13592 I'm a real estate broker with 24 years experience and certified with Hubspot for Inbound Marketing. I loathe spammers and cringe when I hear stories such as this one. Fortunately, there are an increasing number of agents like Jodi who understand that the best tool is a magnet, not a bullhorn. I apologize for the Broadcast Brokers and pray that permission marketing will ultimately prevail.I know. Good luck with that. I’m a real estate broker with 24 years experience and certified with Hubspot for Inbound Marketing. I loathe spammers and cringe when I hear stories such as this one. Fortunately, there are an increasing number of agents like Jodi who understand that the best tool is a magnet, not a bullhorn.
I apologize for the Broadcast Brokers and pray that permission marketing will ultimately prevail.

I know. Good luck with that.

]]> By: Matthttp://blog.mailchimp.com/real-estate-email-marketing-the-right-way/#comment-13269 Matt Tue, 14 Dec 2010 04:06:57 +0000 http://blog.mailchimp.com/2007/03/23/real-estate-email-marketing-the-right-way/#comment-13269 Great article. The key point here is that "Email marketing is best for maintaining a relationship with your *existing* customers, as opposed to *acquiring* new customers." Its not just real estate agents who don't get this. Email Marketing is a dangerous game that can do more harm to a business than good, if not done correctly. Great article. The key point here is that “Email marketing is best for maintaining a relationship with your
*existing* customers, as opposed to *acquiring* new customers.” Its not just real estate agents who don’t get this. Email Marketing is a dangerous game that can do more harm to a business than good, if not done correctly.

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