In November 2010, Boston-based graphic designer and fiction writer Aaron Mahnke decided he’d finally had enough. After years of trial-and-error-plagued internet searches for entertaining and thoughtful content, he’d amassed an online directory of sorts made up of writers he read and trusted. “I began to notice how connected all my favorite online writers were to each other,” he remembers. “I had built relationships with a lot of them, and really enjoyed the way they played off each other, recommending certain articles by other writers to their own readers.”
When it dawned on him how happy he was with his curated crew, he wanted to share that happiness with others, so he started Read & Trust. From technology critics to published authors to notable innovators like Instapaper creator and Tumblr co-founder, Marco Arment, R&T offers exclusive, theme-based content in its weekly paid newsletter. For $5 per month, readers get four articles that can’t be found anywhere else on the internet. Articles like this one, by former Macworld and Ars Technica editor David Chartier, who currently does freelance writing while working for 1Password:

When a reader becomes interested in a particular R&T contributor, they can click on the writer’s sidebar to get a curated group of that writer’s favorite writers. “From there, they just need to enjoy the thrill of discovery!” Mahnke says. But aside from simply furthering great content, Mahnke hopes that by paying his contributors, he’s fostering the idea that good work deserves compensation. “[Paid newsletters are] a great way to build value and reward people for creating quality content,” he says. “Too many things are free these days. Sometimes it’s just too hard to put out quality products without a cost involved. The paid-newsletter model helps me do that.”
Read & Trust Uses Paid Newsletters to Foster Quality Content: In November 2010, Boston-based graphic designer an… http://t.co/22Sg0IHD
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RT @readandtrust: Check out the great write-up on us over at the @mailchimp blog: http://t.co/YATGAo2j
MailChimp’s Brief Profile of Read & Trust http://t.co/Se837L8r
RT @readandtrust: Check out the great write-up on us over at the @mailchimp blog: http://t.co/YATGAo2j
Aaron Mahnke about Read & Trust:
“Too many things are free these days”
http://t.co/XYWzFdJF
I am honored to have been among @readandtrust’s founding members. They’re great writers. http://t.co/yPTysOD4 (via @shawnblanc)
A cool idea: Read & Trust Uses Paid Newsletters to Foster Quality Content http://t.co/uVhdYTGk
RT @MailChimp: MailChimp Blog | Read & Trust Uses Paid Newsletters to Foster Quality Content http://t.co/0LZ02Mtz
RT @readandtrust: Check out the great write-up on us over at the @mailchimp blog: http://t.co/YATGAo2j
Read & Trust Uses Paid Newsletters to Foster Quality Content | MailChimp Email Marketing Blog http://t.co/ikSykqE5