About a year ago, we launched STS – a transactional email service built on top of Amazon SES. In that time, we’ve seen the integration grow to a moderate success, now sending on average over 100,000 messages every day. While we’re happy with the cool things people have built on top of our integration, we’ve received a ton of requests from customers for features that we felt we really couldn’t accomplish on top of a limited platform like Amazon’s. We’ve also spent years building a world-class platform for email delivery and analytics, so the devs were constantly saying "why don’t we use this platform to build an email service that’s MailChimp through-and-through?" That thought turned into a prototype labs project called Mandrill which we are excited to announce has graduated to public beta.
At its core, Mandrill is similar in functionality to our STS integration, but using the same optimized delivery engine that MailChimp uses for the delivery of our bulk newsletters – slightly modified for one-to-one email. You still need to be a programmy nerd to use it, so if you’re not comfortable with code and APIs, you’ll need to find someone who is before you get started using Mandrill.
What Mandrill does:
- Uses MailChimp’s awesome email delivery engine
- Has a simple and powerful API
- Allows simple sending directly using SMTP
- Tracks opens and clicks
- Automatically adds Google Analytics tracking data to your URLs
- Has pretty, visual reports of your email results
- Allows you to tag your messages and see your stats filtered by tag
- Integrates with MailChimp’s templating system, letting you export your MailChimp templates to Mandrill and use them in your transactional emails
We think Mandrill is an interesting addition to the MailChimp platform, but it’s far from finished. Now that we have an SMTP email platform that’s entirely MailChimp, we can move faster and do more to make Mandrill a compelling and necessary part of your email world. So if there’s something Mandrill doesn’t do that you need, please let us know. Just to whet your appetite, here’s something that our Mobile Lab has been working on: