May 5, 2008

Preview: Chimp Chatter

The upcoming MailChimp v3 has a nifty little feature on the Dashboard called "Chimp Chatter." When I heard our interface designer and lead engineer discuss how it would be like a Twittery/Facebooky thing that gives you updates, I admit I was a little skeptical. But I kept my mouth shut.

I am so glad I did.

It’s starting to become one of my favorite new features. Here’s what it looks like in the Dashboard:
v3_chimpchatter.jpg

As you can see, MailChimp is giving me updates about my email marketing. Neat. But the really cool part is that it’s an RSS feed, so I can click the little RSS "feed" icon:

feed-icon.jpg

then embed Chimp Chatter into my Google home page:

chimp-chatter.jpg
So now I can get updates from MailChimp even when I’m not logged in. It’s pretty cool to open up my browser, then see that my A/B split test just got sent, or a campaign I recently sent got a record high open rate.

Of course, you’ll also be able to change your Chimp Chatter preferences, so that it only tells you about certain stuff:

chatter_prefs.jpg