The Value of a Resend Campaign, By the Numbers

Preview for The Value of a Resend Campaign, By the Numbers

The phrase “one weird trick” usually sets off alarm bells, but what if I told you there was one weird trick that could increase your open rates by 8.7%? It’s true, and I have the data to prove it. All you have to do is resend your campaign to subscribers who didn’t open the first time.

Optimizing Your Abandoned Cart Messaging for the Holidays

Preview for Optimizing Your Abandoned Cart Messaging for the Holidays

Over the past few weeks, we’ve highlighted many of the benefits of abandoned cart emails. Once an online seller has connected their Shopify, Magento, or WooCommerce store to MailChimp, they can easily reach out to customers who leave their carts and encourage them to come back and complete their purchase. Now, with the holidays fast approaching and …

Combining Abandoned Cart Messaging and Product Recommendations

Preview for Combining Abandoned Cart Messaging and Product Recommendations

If you run an online store, you’ve probably heard a lot about abandoned cart emails lately. (Especially from MailChimp blog posts.) When a customer adds something to their cart and doesn’t check out, an abandoned cart email will remind them about the product and increase conversion. Simply put, there’s no excuse not to use them. …

How MailChimp’s Recruiting Team Built a Wall of Yes

Preview for How MailChimp’s Recruiting Team Built a Wall of Yes

For MailChimp’s recruiting team, nothing’s sweeter than calling up an awesome candidate and offering them an awesome job. We get to know all of our candidates through our sourcing and interviewing process, so when we make that call it feels like delivering great news to a friend. And when they accept our offer, we celebrate too, because it means we’ve got one more amazing colleague!