How We Use Facebook Custom Audiences for Our Marketing

Back in 2013, Ben wrote about Facebook’s Custom Audiences feature and how seamlessly it can integrate with MailChimp accounts. A lot has happened since the tool launched—at MailChimp, and probably at your business too. So if you missed the integration when it was new, or if you’re one of the few million new users we’ve added …

A Few Last Minute Father’s Day Email Inspirations

Father’s Day is this weekend, and if you’re like me, you’re still figuring out what to do for your dad. It would be easy enough to grab a cheesy tie and some whiskey stones, but I’m looking for a gift that’s funny, meaningful, and memorable. If you’re a small business owner, you might be having similar thoughts about …

Visualizing Your MailChimp Data With Microsoft’s Power BI

Recently, Microsoft approached us about integrating with their Power BI analytics platform. We’re excited to announce our new partnership with them, especially because of what it means for our customers. Now, when MailChimp users connect their accounts with Power BI, they can visualize their email data in ways they haven’t before. And that means bringing it to life with interactive dashboards …

Are Trendy Subject Lines Right for Your Business?

It’s that time of year again, when retailers remind you to buy gifts for “dads and grads.” Ah, seems like just yesterday we were “falling into great savings.” As usual this spring, I started seeing "dads and grads" popping up in my inbox. I’m interested in random copywriting trends, and Father’s Day is right around the corner, so I asked …

How an Email Newsletter Launched a Designer’s Career

A few years ago, designer and illustrator Maria Fabrizio was struggling to find her purpose. She’d always been artistic and had earned a BFA at the University of South Carolina and an MFA at Virginia Commonwealth University, then started her own studio. But she was feeling stuck. Then the pope resigned and everything changed. “I …