Cleaning Your Lists for the Holidays

We realize it’s probably still pretty warm— and humid, ugh—where you’re reading this, but the thing about the holidays is that they sneak up on you. And while it’s only September, getting ready for the festive season can be stressful if you don’t plan ahead. With so much email being sent around the end of the year, how can you make …

Modern Farmer’s Smart Newsletters and Web-to-Print Conversions

For a young, fairly niche publication about farming lifestyle and food culture, Modern Farmer sure seems to be everywhere. Barely a year old, the magazine’s experiencing a surge in growth and recognition—including a 2014 National Magazine Award for Best Magazine Section, for which it beat out established titles like GQ, Vanity Fair, and New York. At a time when …

Marketing Automation for Everyone

A long time ago, in a release far, far away, we built a feature called autoresponders. After sending nearly a million campaigns totaling more than 700 million emails, it’s time for a facelift. More than just a rebranding, though, we’re overhauling the way we do automated emails, and overhauling it in a way that’s specific to MailChimp and our …

ElevationLab Grows With Email and Kickstarter

ElevationLab‘s latest Kickstarter campaign, for an iMac and Apple monitor stand, ended in June and raised 500% of its goal. But that’s nothing by the company’s standards. Their first Kickstarter, for an iPhone dock, raised $1.4 million in 2012. It hit its initial funding goal of $75,000 in 8 hours, tripling the previous 24-hour Kickstarter record, and was …

Scaling Global Forgiveness One Email at a Time

Archbishop Desmond Tutu and his daughter Mpho Tutu wrote the book on forgiveness. And earlier this year they launched a parallel initiative: the Tutu Global Forgiveness Challenge. During the initial three-month signup period, 20,000 people from every time zone in the world invited forgiveness into their lives, delivered via a daily email. Over the course of the challenge, …