What the Canadian Anti-Spam Legislation Means for You

Update, 8/4/14:  Since this article was published, we’ve released a couple more tools that will help you comply with CASL. First up is a template for express consent campaigns. It’s simple, informative, and—best of all—bilingual. C’est bon: To select the template, go to Themes, where it’s filed under both Featured and Alerts. But that’s not all! We built a CASL app that will …

Exploring Subscriber Profiles in MailChimp Mobile

Let’s say you’ve got MailChimp Mobile open and you’re looking through your new subscribers, feeling pretty good about your list growth, when you spot a particularly interesting email address. Naturally, you want to visit the subscriber’s website, see what they’re all about. I’ve done this before: I try to remember the domain name, get ready to plug it into Safari, and …

Thoughts on Mobile App Unbundling and the User Experience

A glut of companies have recently unbundled their mobile apps. Google, Facebook, Foursquare, and the The New York Times have all started splitting their apps apart like a reverse Voltron, each addressing a specific task. Each company has unique motivations driving its decision to unbundle: Microsoft’s release of Office apps for iPad may have had some influence on Google’s …

Adding Goal Tracking to Your WordPress Site

If you’re new to MailChimp (10,000 people sign up a day, so there are a lot of you!), you may have missed it back in October when we debuted Goal, one of our new tracking features. Goal (available for paid accounts) allows you to see which pages your subscribers visit on your website, so you can send them automated follow-up emails based …

File Manager Improvements, Segment by Purchase Activity and Account Pausing in v9.3

You might be thinking, "Didn’t MailChimp already do a release this month, and wasn’t the new File Manager one of the big changes?" Well, yes. But we decided to do another release to make some small-but-important enhancements to that new File Manager—and we threw in some also small-but-important bonus features while we were at it. File Manager: now with fewer clicks! Whenever we overhaul …