Investor Relations at MailChimp

Preview for Investor Relations at MailChimp

MailChimp is weird in a lot of ways. One thing that makes us different from many other tech companies is that we don’t have investors. We’re privately owned, bootstrapped, and proud of it. We chart our own course, guided by our core values and the needs of our users. But one day a few months …

Predicted Demographics for MailChimp Pro and More in Our Latest Release

Preview for Predicted Demographics for MailChimp Pro and More in Our Latest Release

Since its launch late last year, MailChimp Pro has been empowering users to grow their business and optimize their email marketing. It does that through powerful, data-driven features that were once only available to large enterprises or organizations with in-house data science teams at their disposal. (We’re into democratization like that.) Keeping with that mindset, we’re …

Smart Messaging for E-commerce Integrations

Preview for Smart Messaging for E-commerce Integrations

When I was growing up, online shopping was new and uncertain. Sure, Meijer was 24/7 and FYE offered entertainment for everyone, but it was tough to stay on 10th grade’s cutting edge without an occasional order from CDNow. My mom wasn’t keen on the idea of buying things over the internet at first, but I was …

Increasing Revenue Through Abandoned Cart Messaging and Incentives

Preview for Increasing Revenue Through Abandoned Cart Messaging and Incentives

Last week, we explored a few of the ways that email personalization and MailChimp’s social media integrations could help your business make more money. This week, we’ll focus on the revenue-boosting benefits of incentivizing your campaigns and sending cart abandonment messages to your customers. Send cart abandonment messages Online shopping carts are abandoned for a number of reasons. Maybe a customer …