Competing with the World Cup for Subscribers’ Attention

The 2014 World Cup is underway, and chances are you’ve watched a game or two or ten. (Maybe the insane Germany/Brazil match yesterday?) At the very least, you’ve heard someone shouting “Goooooooalllll!!!!” in an adjacent room. With an event this big, the world pays attention. And that means the world isn’t paying attention to other things. Like calories, data …

Social Cards, Segmentation Options, New Currencies, and More in v9.4

With our latest release, we’re introducing easy ways for you to customize the way your campaigns look on social networks, debuting two new ways to segment recipients for your campaigns, and adding three new international currencies. Social Cards Have you ever wished you could control which thumbnails were used when your email is shared on Twitter, Facebook or in Gmail’s new promotional …

What the Canadian Anti-Spam Legislation Means for You

Update, 8/4/14:  Since this article was published, we’ve released a couple more tools that will help you comply with CASL. First up is a template for express consent campaigns. It’s simple, informative, and—best of all—bilingual. C’est bon: To select the template, go to Themes, where it’s filed under both Featured and Alerts. But that’s not all! We built a CASL app that will …

Exploring Subscriber Profiles in MailChimp Mobile

Let’s say you’ve got MailChimp Mobile open and you’re looking through your new subscribers, feeling pretty good about your list growth, when you spot a particularly interesting email address. Naturally, you want to visit the subscriber’s website, see what they’re all about. I’ve done this before: I try to remember the domain name, get ready to plug it into Safari, and …

Thoughts on Mobile App Unbundling and the User Experience

A glut of companies have recently unbundled their mobile apps. Google, Facebook, Foursquare, and the The New York Times have all started splitting their apps apart like a reverse Voltron, each addressing a specific task. Each company has unique motivations driving its decision to unbundle: Microsoft’s release of Office apps for iPad may have had some influence on Google’s …