A Look at Mobile Usage in MailChimp

While working on our 2013 Annual Report, every department at MailChimp sifted through data to find interesting stories to tell. Our UX Team noticed that in December 2013, we had a 48% increase in traffic from desktop browsers, compared to December of 2012. Not bad, but when they looked at traffic from smartphones, we saw a …

MailChimp’s Integration Fund: Nearly $3M Paid, $1M More Pledged

When we originally launched our integration fund in November of 2010, we pledged $1 million to provide developers with funding assistance to build integrations on our email platform. The fund speaks to our business philosophy—namely, that’s it’s wise to start small, fund yourself with paying projects, and build up a strong API. Especially if you’re a …

Announcing Twitter Tailored Audiences

If you’re using email marketing, you know it’s the channel with the best ROI for your company. After all, your customers expressed interest in you to the point where they handed over a portion of their inbox. They gave you permission to invade their space. That’s no small thing, and you should wield your power …

AlterEgo Update: Instant Push Notifications

We’ve made some minor updates to AlterEgo, our 2-factor security service for MailChimp. The intent was to make the sign-in process faster using push notifications. Basically, instead of generating a code in the app, then typing that into your browser, AlterEgo users can now simply click the "Log in with phone" link…   …and we’ll …

Sending Last-Minute Holiday Cheer Instead of Sales

The holidays are upon us. It’s the time of year when everyone starts to feel more like a wallet and less like a human. Or, at least, that’s how any inbox full of sales pitches and last-minute deals can seem. Your customers are probably tired of all that. And anyway, it’s going to be too late …