Kill Screen’s Exclusive and Informative Emails

Brooklyn arts and culture company, Kill Screen, had been operating as a magazine and a website for two years when their team decided they wanted to do more with their email marketing. Instead of simply republishing content they’d made elsewhere, they hoped to find a new way to connect with the modern gamer—a person who’s often …

Gmail’s New Unsubscribe Link and Feedback Loop

You may have noticed a new unsubscribe link at the top of your campaigns in Gmail. Behind the scenes, they’re also adding a quasi-feedback loop to let ESPs like MailChimp know how many spam complaints our users are seeing. While I’m not sure if they planned it this way, I like to think these two …

Segmentation Improvements in v9.0

After our recent update to Goal, we received tons of feedback from power senders who wanted to use it in conjunction with more advanced segmentation options. As a result of those conversations, we’ve added several new segmentation features in v9.0. In addition to segmenting by clicks and opens, you can find subscribers who have or haven’t been …

Email Designer Changes, Template Updates, and More in v9.0

In MailChimp’s v9.0 release, we’ve made some changes to the way you create campaigns. These changes should make the process faster and more efficient. Drag and drop designer for everyone In November 2012 we launched a new way to build campaigns in MailChimp. This drag and drop designer, codenamed Neapolitan, let people build great-looking, mobile-friendly …

Behind Our Surprise Toy Giveaway

From shirts to hats to plushies, we love connecting with customers and fans by giving them stuff. We’ve been at it for a while. Usually, we put up a form, announce a giveaway publicly, and shut it down when all the gifts are gone. But when we made a few new versions of our vinyl Freddie, …