Featured Integrations: March 2016

Preview for Featured Integrations: March 2016

This month’s featured integrations can be used in tandem to help you work more efficiently. And when your business works more efficiently, that gives you more time to get outside and enjoy the warmer weather that’s on the horizon. It’s on the horizon, right? Gulp. Let’s take a look at 4 integrations that will help your business …

Increasing Revenue Through Personalization and Social Media

Preview for Increasing Revenue Through Personalization and Social Media

Last month, we discussed building on 2015’s success with the help of automation, data analysis, thorough testing, and more. This month, we’re going to cover a few of the tools and techniques that’ll help your business increase revenue. We’ll start with personalization and social media. Personalize your email Sending impersonal, irrelevant messages is a surefire way to …

Important Changes to Mandrill

Today, my team is sending an email to all Mandrill users about some changes our business is making in the coming weeks. I’ll explain the changes in detail below, but here’s a summary: Mandrill is becoming a transactional email add-on to paid MailChimp accounts instead of a completely separate product…

Inbox Preview, API Improvements, and More in Our Latest Release

Preview for Inbox Preview, API Improvements, and More in Our Latest Release

Our first release of 2016 includes all sorts of great stuff. Let’s take a look. Goodbye, Inbox Inspector. Hello, Inbox Preview. If you’ve been with MailChimp for a while, you’re probably familiar with Inbox Inspector. First introduced all the way back in 2007, it’s helped a lot of people build campaigns that look great in dozens of email …

Inactive Subscribers are Still Valuable Customers

Preview for Inactive Subscribers are Still Valuable Customers

You love your engaged customers. They read your emails, click your links, and buy your products. With customers like this, it’s clear you’re doing something right. Nice work. But what about those other people? You know, the ones who don’t even open your emails? They signed up for your list, but you’re not really sure if they …