Are Trendy Subject Lines Right for Your Business?

It’s that time of year again, when retailers remind you to buy gifts for “dads and grads.” Ah, seems like just yesterday we were “falling into great savings.” As usual this spring, I started seeing "dads and grads" popping up in my inbox. I’m interested in random copywriting trends, and Father’s Day is right around the corner, so I asked …

How an Email Newsletter Launched a Designer’s Career

A few years ago, designer and illustrator Maria Fabrizio was struggling to find her purpose. She’d always been artistic and had earned a BFA at the University of South Carolina and an MFA at Virginia Commonwealth University, then started her own studio. But she was feeling stuck. Then the pope resigned and everything changed. “I …

Empower Your Small Business (and Save Money) With MailChimp Experts

We love supporting our small business users and empowering them to succeed. Sometimes it’s as easy as cheering from the sidelines. Other times, folks need a little more help. So back in 2010 we launched the Expert Discount Program. How does it work? Simple: If you need help with account setup, template design, testing, email marketing …

How Automation Helped Little Green Dot Grow

Militza Maury and Ciaran Lyons, the husband-and-wife team behind eco-lifestyle blog Little Green Dot, are always thinking a few steps ahead. But nothing could have prepared them for the runaway success of their email course How to Become a Morning Person, launched earlier this year. Their original goal was to connect with existing readers and reach …

Watch MailChimp’s Free API Course on Treehouse

A few weeks ago, we released a brand new version of the MailChimp API. It was a pretty drastic departure from previous iterations, rewritten entirely from scratch. And since things were so different, we knew users would have questions about how to perform some of the routine tasks that had become part of their everyday workflows and integrations. One of the important tasks that …