Posted by Nate on May 28, 2013
Using Vextras’ Postmaster Integration for Volusion Stores
Let’s say you own an online clothing store. When your customers check out, they’ll get a receipt from you, and that could be the end of the transaction. But wouldn’t it be cool to send them a follow-up email asking them about their purchase or offering them some sort of discount on a future purchase? …
Posted by Matthew on May 28, 2013
How We Use Engagement to Deliver Email
If you read our deliverability posts closely, you’ll know MailChimp does something called engagement-based routing. It sounds like throwaway jargon that’s meant to impress you without providing any details. However, I’m here to provide some details. Booyah! (Was that inappropriate? Hmm, moving on…) You can think of engagement-based routing as a reward for high member …
Posted by Austin on May 24, 2013
Dropcam’s Clever Segmentation and Impressive Conversions
Dropcam believes “you should be able to drop in on anything, be it your child, your pet, or your house, from anywhere.” Which is why the San Francisco startup made a slick little camera that records HD footage that can be watched from anywhere—including mobile devices—and saved to the cloud. But as Dropcam Marketing Manager …
Posted by Palmer on May 24, 2013
Email-for-Download Integration with CASH Music
One of the most common questions we hear from MailChimp users is, “How can I attract more subscribers to my email list?” Musicians are no different. MailChimp already offers several ways for musical artists to grow their email lists. A couple examples: our Chimpadeedoo app gives musicians a hassle-free way to sign up fans at their …
Posted by Nate on May 23, 2013
Introducing Twitter’s Lead Generation Cards
If you use Twitter’s Promoted Tweets, you know how important it is to make each tweet and campaign dollar count. It’s pretty easy to release promoted tweets into the wild, but aside from typing some text and dropping in a link, your options have been pretty limited—until now. As of May 22, Twitter is offering …