Abandoned Cart Automation Workflows and More From Our Latest Release

Preview for Abandoned Cart Automation Workflows and More From Our Latest Release

Last week, we announced Product Recommendations, a brand new feature that analyzes the purchase behavior of your customers and makes smart, data-driven predictions about the items each individual customer will purchase in the future. It’s a powerful personalization tool that will help you get the right products in front of the right customers and sell more …

Introducing Product Recommendations

Preview for Introducing Product Recommendations

MailChimp’s mission has always been to empower small businesses. Our Automation, reporting, and Multivariate Testing features are designed to be both easy to use and powerful, because even the smallest business should have a few power tools in their shed. One such tool that’s usually reserved for larger e-commerce businesses is automatic product recommendations based …

Freddie and Co. is Open for Business

Preview for Freddie and Co. is Open for Business

We’ve opened an online store—Freddie and Co. We wanted to understand the day-to-day lives of our e-commerce users, hopefully build some empathy and learn a few things. So Meg from our marketing team has been heading up the project and writing about her adventures in What’s in Store, an email series that chronicles her process. Freddie and …

Introducing Customer Re-Engagement Campaigns

Last week, we released an update that we think will have a big impact for online sellers. It includes a new preset Automation workflow in the E-commerce/Retail category, additional e-commerce data within campaign reports, new e-commerce API 3.0 endpoints, and more. E-commerce! Let’s take a look. Create customer re-engagement campaigns Attracting new customers is key, but …

Why Shea Serrano’s Fans Beg to Pay Him for His Newsletter

Preview for Why Shea Serrano’s Fans Beg to Pay Him for His Newsletter

Shea Serrano never dreamed of being a writer. “I wanted to be a teacher, work at a Title I school, be a part of the community, work there for 30 years,” he says. And yet, here he is, 8 years after deciding to try out this writing thing: a best-selling author with 74,000 Twitter followers. …