Social Cards, Segmentation Options, New Currencies, and More in v9.4

With our latest release, we’re introducing easy ways for you to customize the way your campaigns look on social networks, debuting two new ways to segment recipients for your campaigns, and adding three new international currencies. Social Cards Have you ever wished you could control which thumbnails were used when your email is shared on Twitter, Facebook or in Gmail’s new promotional …

What the Canadian Anti-Spam Legislation Means for You

A great thing about MailChimp is that our 6 million customers and their billions of subscribers live all over the world. A not so great thing is that there’s no binding worldwide law for email. This means MailChimp users have to comply with US law as well as the laws of any country where they or their subscribers live. And it …

Exploring Subscriber Profiles in MailChimp Mobile

Let’s say you’ve got MailChimp Mobile open and you’re looking through your new subscribers, feeling pretty good about your list growth, when you spot a particularly interesting email address. Naturally, you want to visit the subscriber’s website, see what they’re all about. I’ve done this before: I try to remember the domain name, get ready to plug it into Safari, and …

Thoughts on Mobile App Unbundling and the User Experience

A glut of companies have recently unbundled their mobile apps. Google, Facebook, Foursquare, and the The New York Times have all started splitting their apps apart like a reverse Voltron, each addressing a specific task. Each company has unique motivations driving its decision to unbundle: Microsoft’s release of Office apps for iPad may have had some influence on Google’s …

Adding Goal Tracking to Your WordPress Site

If you’re new to MailChimp (10,000 people sign up a day, so there are a lot of you!), you may have missed it back in October when we debuted Goal, one of our new tracking features. Goal (available for paid accounts) allows you to see which pages your subscribers visit on your website, so you can send them automated follow-up emails based …