Introducing Product Recommendations

Preview for Introducing Product Recommendations

MailChimp’s mission has always been to empower small businesses. Our Automation, reporting, and Multivariate Testing features are designed to be both easy to use and powerful, because even the smallest business should have a few power tools in their shed. One such tool that’s usually reserved for larger e-commerce businesses is automatic product recommendations based …

Freddie and Co. is Open for Business

Preview for Freddie and Co. is Open for Business

We’ve opened an online store—Freddie and Co. We wanted to understand the day-to-day lives of our e-commerce users, hopefully build some empathy and learn a few things. So Meg from our marketing team has been heading up the project and writing about her adventures in What’s in Store, an email series that chronicles her process. Freddie and …

Introducing Customer Re-Engagement Campaigns

Last week, we released an update that we think will have a big impact for online sellers. It includes a new preset Automation workflow in the E-commerce/Retail category, additional e-commerce data within campaign reports, new e-commerce API 3.0 endpoints, and more. E-commerce! Let’s take a look. Create customer re-engagement campaigns Attracting new customers is key, but …

Why Shea Serrano’s Fans Beg to Pay Him for His Newsletter

Preview for Why Shea Serrano’s Fans Beg to Pay Him for His Newsletter

Shea Serrano never dreamed of being a writer. “I wanted to be a teacher, work at a Title I school, be a part of the community, work there for 30 years,” he says. And yet, here he is, 8 years after deciding to try out this writing thing: a best-selling author with 74,000 Twitter followers. …

Introducing Our Viceland Partnership

Preview for Introducing Our Viceland Partnership

When we teamed up with Vice as they were preparing to launch their television network, Viceland, we decided it might be fun to tell some of our customers’ stories. After all, we love empowering people to use MailChimp to grow their passions. But putting those people on TV seemed like fun, too. Like a lot …