Marketing Automation for Everyone

A long time ago, in a release far, far away, we built a feature called autoresponders. After sending nearly a million campaigns totaling more than 700 million emails, it’s time for a facelift. More than just a rebranding, though, we’re overhauling the way we do automated emails, and overhauling it in a way that’s specific to MailChimp and our …

ElevationLab Grows With Email and Kickstarter

ElevationLab‘s latest Kickstarter campaign, for an iMac and Apple monitor stand, ended in June and raised 500% of its goal. But that’s nothing by the company’s standards. Their first Kickstarter, for an iPhone dock, raised $1.4 million in 2012. It hit its initial funding goal of $75,000 in 8 hours, tripling the previous 24-hour Kickstarter record, and was …

Scaling Global Forgiveness One Email at a Time

Archbishop Desmond Tutu and his daughter Mpho Tutu wrote the book on forgiveness. And earlier this year they launched a parallel initiative: the Tutu Global Forgiveness Challenge. During the initial three-month signup period, 20,000 people from every time zone in the world invited forgiveness into their lives, delivered via a daily email. Over the course of the challenge, …

A Purchased List is a Dead List

Update, 8/1/14: According to the recently passed CASL, purchased lists are illegal in Canada. While they’re still technically legal in the US, they’re at odds with MailChimp’s acceptable use policy. Which means if you use them, we will shut down your account. — As a permission-based email service provider, MailChimp doesn’t allow our users to send to purchased, …

The Little QA Team That Could

As of today, MailChimp’s QA team consists of one team leader, one engineer, and four analysts. That may not seem big, but it’s huge compared to where we were last year. Back then, we had just one QA tester—me!—working out the kinks of each of our monthly releases. I’ve learned a lot over the past …