Mobile Hurts Engagement, but You Can Make it Better

Well, we’ve reached the point where watches connect to the internet. Go ahead and throw away your desktop computers, because watches are the new phones, phones are the new tablets, and tablets are the new laptops. All right, maybe we’re exaggerating, but the world feels more mobile-oriented than ever. And there are even studies to back up …

MailChimp Snap for Android

When MailChimp Snap was released for iOS in October, not everyone was happy. Some of you emailed us, tweeted at us, and contacted our support team, asking when Android users would have their day. I don’t blame you. In fact, as a loyal Android user, I’m right there with you. I couldn’t join the Vine party until 6 months after …

New Subscriber Popup Forms and an Undo List Import Button in v9.8

This week, we’re launching MailChimp v9.8, our final release of 2014. Many of its updates are of the housekeeping variety, but there are a couple of noteworthy new features that we want to bring to your attention. Subscriber popup form If you’ve worked with our embeddable forms in the past, you might be familiar with …

Our New Ebook: The UX Reader

This week, MailChimp published its first ebook, The UX Reader. I could just tell you that it features revised and updated pieces from our UX Newsletter, that you can download it here for $5, and that all proceeds go to RailsBridge. But instead, I’m hearing the voice of Mrs. McLogan, my high school physics teacher: “Look, I know …

Perfecting Our Own Automation Recipes

For years, MailChimp delivered our Getting Started series to new subscribers with autoresponders. But when we completely rebuilt our automated emails, turning them into a more robust and flexible feature called automation, it was time to—as my dad still likes to say—kick it up a notch. We took a hard, close look at what, when, and to whom we were …