Comments on: One-Click Accidental Unsubscribes Fix http://blog.mailchimp.com/one-click-accidental-unsubscribes-fix/ MailChimp, email marketing, and monkeys! Thu, 09 Feb 2012 21:21:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Benhttp://blog.mailchimp.com/one-click-accidental-unsubscribes-fix/#comment-19823 Ben Sat, 30 Jul 2011 11:21:21 +0000 http://blog.mailchimp.com/one-click-accidental-unsubscribes-fix/#comment-19823 Adding an extra confirmation step would only change the emails you get to:‘hi, i didn’t meant to click that confirm unsub link.. plz resubscribe me’.I really don't think this is about my preference for unsub process. There are just always going to be people out there (and spam filter bots) who click links w/out reading. There are ways you can change your UI to emphasize other links instead. Here's one example:http://blog.mailchimp.com/unsubscribe-links-vs-profile-settings/ Adding an extra confirmation step would only change the emails you get to:

‘hi, i didn’t meant to click that confirm unsub link.. plz resubscribe me’.

I really don’t think this is about my preference for unsub process. There are just always going to be people out there (and spam filter bots) who click links w/out reading. There are ways you can change your UI to emphasize other links instead. Here’s one example:

http://blog.mailchimp.com/unsubscribe-links-vs-profile-settings/

]]> By: Roberthttp://blog.mailchimp.com/one-click-accidental-unsubscribes-fix/#comment-19797 Robert Fri, 29 Jul 2011 05:16:32 +0000 http://blog.mailchimp.com/one-click-accidental-unsubscribes-fix/#comment-19797 Perhaps it might be a good idea not to market that you allow the customisation of every step of the process if you don't allow a pretty simple thing like this.When somebody clicks 'unsubscribe' and they are automatically unsubscribed it leaves little room to bring them back on board.We must get several emails every day of people saying 'hi, i didn't meant to unsubscribe.. plz resubscribe me'.Ben, your personal preference may be to be annoyed because you don't get this 1 click action... but I'm guessing you've never had the main source of your businesses income being based on its mailing list.As far as I'm concerned, yes, it may be 'annoying' to have to confirm something, but something more annoying is having your business invested in a system like this where you can't control the process the way you would desire, as the customer paying for the system. I appreciate Mailchimp having a formula for doing things - but a few too many times now we've hit some pretty serious walls like this one where we don't appreciate the extra thinking surrounding this.Please consider adding options for this. Perhaps it might be a good idea not to market that you allow the customisation of every step of the process if you don’t allow a pretty simple thing like this.

When somebody clicks ‘unsubscribe’ and they are automatically unsubscribed it leaves little room to bring them back on board.

We must get several emails every day of people saying ‘hi, i didn’t meant to unsubscribe.. plz resubscribe me’.

Ben, your personal preference may be to be annoyed because you don’t get this 1 click action… but I’m guessing you’ve never had the main source of your businesses income being based on its mailing list.

As far as I’m concerned, yes, it may be ‘annoying’ to have to confirm something, but something more annoying is having your business invested in a system like this where you can’t control the process the way you would desire, as the customer paying for the system. I appreciate Mailchimp having a formula for doing things – but a few too many times now we’ve hit some pretty serious walls like this one where we don’t appreciate the extra thinking surrounding this.

Please consider adding options for this.

]]> By: Benhttp://blog.mailchimp.com/one-click-accidental-unsubscribes-fix/#comment-10232 Ben Fri, 20 Aug 2010 19:02:19 +0000 http://blog.mailchimp.com/one-click-accidental-unsubscribes-fix/#comment-10232 Hi Sri, this is a really, really old blog post you're commenting on. Hmm, I wonder if this newer blog post can help a little: http://blog.mailchimp.com/unsubscribe-links-vs-profile-settings/ Hi Sri, this is a really, really old blog post you’re commenting on. Hmm, I wonder if this newer blog post can help a little: http://blog.mailchimp.com/unsubscribe-links-vs-profile-settings/

]]> By: Srihttp://blog.mailchimp.com/one-click-accidental-unsubscribes-fix/#comment-10210 Sri Thu, 19 Aug 2010 23:42:18 +0000 http://blog.mailchimp.com/one-click-accidental-unsubscribes-fix/#comment-10210 Definitely not a great solution. I second Peter.An example of email we got from one of our valued subscriber"Hi there I love your weekly kidspot emails – my son is now up to week 53! But I hate the daily ones – full of junk. I have just unsubscribed, but think it has removed me from the weekly ones as well L Can you help?"Not all subscribers have the patience to email like above nor do they have the patience to sign up again. End result: loosing potential subscribers / customers. Definitely not a great solution. I second Peter.

An example of email we got from one of our valued subscriber

“Hi there
I love your weekly kidspot emails – my son is now up to week 53!
But I hate the daily ones – full of junk.
I have just unsubscribed, but think it has removed me from the weekly ones as well L
Can you help?”

Not all subscribers have the patience to email like above nor do they have the patience to sign up again. End result: loosing potential subscribers / customers.

]]> By: Benhttp://blog.mailchimp.com/one-click-accidental-unsubscribes-fix/#comment-7746 Ben Wed, 21 Apr 2010 18:35:33 +0000 http://blog.mailchimp.com/one-click-accidental-unsubscribes-fix/#comment-7746 Sorry Peter, it's not possible, and to be totally honest, we're not fans of the two-step approach. Not saying we'll never do it (I never say never) but if we were to consider this as an option, it wouldn't be in the near future.I've seen some major publications who use MailChimp approach it in a different way. They don't hide their unsubscribe link, but they place much, much heavier emphasis on the "update your subscription preferences" link. Sorry Peter, it’s not possible, and to be totally honest, we’re not fans of the two-step approach. Not saying we’ll never do it (I never say never) but if we were to consider this as an option, it wouldn’t be in the near future.

I’ve seen some major publications who use MailChimp approach it in a different way. They don’t hide their unsubscribe link, but they place much, much heavier emphasis on the “update your subscription preferences” link.

]]> By: peter McDowellhttp://blog.mailchimp.com/one-click-accidental-unsubscribes-fix/#comment-7744 peter McDowell Wed, 21 Apr 2010 15:11:56 +0000 http://blog.mailchimp.com/one-click-accidental-unsubscribes-fix/#comment-7744 We really want a 2 step unsubscribe. Is there any way we can effectuate it with Mailchimp? We like Mailchimp but will migrate to Constant Contact or another service that allows 2 step unsubscribe if it is impossible with Mailchimp We really want a 2 step unsubscribe. Is there any way we can effectuate it with Mailchimp? We like Mailchimp but will migrate to Constant Contact or another service that allows 2 step unsubscribe if it is impossible with Mailchimp

]]> By: Benhttp://blog.mailchimp.com/one-click-accidental-unsubscribes-fix/#comment-4822 Ben Sat, 22 Aug 2009 16:22:53 +0000 http://blog.mailchimp.com/one-click-accidental-unsubscribes-fix/#comment-4822 It has indeed been a while since we've posted, so maybe spam filters have changed by now. But we haven't seen a big uptick in complaints about "unwanted unsubs" so my guess is they haven't changed (or maybe they did, but did it in a smart way). It has indeed been a while since we’ve posted, so maybe spam filters have changed by now. But we haven’t seen a big uptick in complaints about “unwanted unsubs” so my guess is they haven’t changed (or maybe they did, but did it in a smart way).

]]> By: Wesleyhttp://blog.mailchimp.com/one-click-accidental-unsubscribes-fix/#comment-4821 Wesley Sat, 22 Aug 2009 15:35:03 +0000 http://blog.mailchimp.com/one-click-accidental-unsubscribes-fix/#comment-4821 I realize this is a very late reply, but I've just been browsing your archives for quite some time and wanted to respond.Why wouldn't spam filters follow javascript redirects? Wouldn't it make sense for them to follow it? Spammers could use the same technique as you do and have a safe non spammy first page which is then redirected via js to the real spam. If spam filters don't yet do this, they probably will in the future. I realize this is a very late reply, but I’ve just been browsing your archives for quite some time and wanted to respond.

Why wouldn’t spam filters follow javascript redirects? Wouldn’t it make sense for them to follow it? Spammers could use the same technique as you do and have a safe non spammy first page which is then redirected via js to the real spam. If spam filters don’t yet do this, they probably will in the future.

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