Today we begin rolling out MailChimp v8.1, which includes some very nice changes to our Subscriber Profile page. Back when we first built MailChimp, this page was designed to simply tell you if someone was subscribed to a newsletter list or not. My how things have changed. It’s become clear that a ton of you are using MailChimp as a pseudo-CRM, so we’ve been making incremental improvements in that direction since last November. For example, you want different members of your team to be able to quickly search for a customer (even from their smartphones), then see all their relevant interactions and activity in one place (maybe even submit a note?). Here’s how we’re making that even easier.
Log in to MailChimp, and from the Dashboard, search for a customer:
When you arrive at the Subscriber Profile screen, you’ll notice a few changes:
We’ve totally revamped the "Activity History" portion of the profile, by adding:
- The subscriber’s aggregate open rate
- The subscriber’s aggregate click rate
- The subscriber’s e-commerce orders (if you have our e-commerce360 plugin activated)
- Subscriber activity from Mandrill, our cloud email service launched last year. Basically, if one of your customers opens or clicks in a transactional or personalized email sent from Mandrill, you’ll see it in their Activity Stream. You can also segment your list based on Mandrill activity now. Details here.
- Ability to filter activity by type, and by date range.
Filtering by Activity and Date Range
For each individual subscriber on your list, you can view their average open and click rate. But then you can drill down to see specific types of activity, across specific date ranges:
There used to be a huge chunk of the screen occupied by all the columns for each record. We tucked this extraneous stuff away, because many of those fields can be totally empty, and therefore felt like a waste of space to many customers. To quickly reveal them, use "View Full Profile:"
There’s also a little gear button that reveals the functionality to edit, unsub or delete the subscriber. Those of you who’ve been through this before may recognize some of these interface changes as the preliminary "clean up" that comes before a tap-friendly mobile redesign. Good eye there.
Next to the gear is our "VIP" button. Reminder: We previously referred to "VIPs" as "Golden Monkeys" in order to link them to our similarly-named mobile realtime alerts app. All that functionality stays the same–this is just a nomenclature change that came along with our realization of how so many of our customers are using MailChimp as their central customer database.
Back in November, we quietly added the ability to enter notes on each Subscriber’s Profile. We sort of snuck it in, because we knew we’d be making it even better some day. Now that we’ve launched our Multiple Users & Account Permissions functionality, different users can submit different notes for each subscriber, and we’ll show the author and timestamp for each note:
All this CRM-like functionality is also spreading over to our MailChimp Mobile app. You can quickly search for members across all your lists now, then get the same information about your subscribers:
Right now it’s read-only, but editing functionality will come soon.
Miscellaneous Improvements That Only Awesome People Will Notice
Here’s where I post tiny, almost imperceptible changes to our app, then marvel at the people who actually notice and care.
Our new drag and drop email designer has a side bar where you edit content. If you had a lot of text to edit, you had to keep scrolling back up and down to the toolbar. So we made it "float" in place:
Get 10% Off Your MailChimp Bill for Using 2-Factor Security
Enabling 2-factor security on your account goes a long way towards keeping hackers away from your customer list. Security’s pretty important to us, so if you activate our 2-factor login feature, we’d like to reward your responsible behavior by giving you a 10% discount on your MailChimp bill. Previously, we gave a 2% discount, which was probably only significant for high volume senders. 10% makes it significant for everybody.
Background: In order to make 2-factor security easy and accessible to our 3 million users, we created AlterEgo, a free 2-factor service. To make sure this wasn’t an experiment that ever "died on the vine," we gave it an API that allows any dev out there to add Alter Ego to their app as an easy 2-factor solution.
Now that we’ve launched multiple users and permissions, you can require AlterEgo 2-factor login for specific account levels (such as Admins and Managers, who can access lists):
While we’re on the topic of security, each user of your account can now specify which type of security alerts (email vs. SMS) they want to receive for different triggers in your account:
Nobody likes having to use CAPTCHA systems to prove they’re not a robot. But it’s necessary. We’ve been using reCAPTCHA for years, and it seems that recently, the challenges have become a lot harder to solve (or maybe Twitter just makes it a lot easier for people to complain about it). Either way, it hurts the first-time-user experience. So we’re trying a new kind of CAPTCHA, from Are You A Human. They allowed us to create a totally customized version, which looks like this:
Wildcard Domain Support for OAUTH
For devs – Previously, if you wanted to register your app as an OAuth client for MailChimp, but you used custom subdomains, you had to resort to some workarounds. So we decided to make it easier for you to tell us your redirect URL, and then specify the subdomain. Documentation will be posted here shortly.