Jan 25, 2010

New Social Share Tag for RSS Campaigns

We recently introduced a new RSS-to-email merge tag: RSSITEM:SHARE

Using this tag allows your subscribers to share individual articles in your RSS feed, as opposed to sharing the entire email newsletter. So if your code looks like this:

rss-item-share

your final emails will look like *this:

rss-item-share-final

* um, without the ginormous red arrows.

It’s a nice, easy way to make sharing specific articles in your emails easier.

Previously, the only option was to share the entire email.

Note that if you just use our

RSSITEM:SHARE

tag all by itself, we’ll include a bunch of social network icons.

If you prefer to limit the choices to, say, three networks (like in my screenshot), you can do this:

RSSITEM:SHARE:Facebook, Twitter, Digg

And here’s the list of options:

  • BlinkList
  • Delicious
  • Design Float
  • Digg
  • DZone
  • Facebook
  • Google
  • LinkedIn
  • MisterWong
  • Mixx
  • MySpace
  • Netvouz
  • NewsVine
  • Propeller
  • Reddit
  • Slashdot
  • StumbleUpon
  • Technorati
  • Twitter
  • Webnews.de
  • YahooMyWeb

If you’re going to be tweaking merge tags and RSS campaign templates, here are some other features you might want to try: