We recently introduced a new RSS-to-email merge tag: RSSITEM:SHARE

Using this tag allows your subscribers to share individual articles in your RSS feed, as opposed to sharing the entire email newsletter. So if your code looks like this:

your final emails will look like *this:

* um, without the ginormous red arrows.

It’s a nice, easy way to make sharing specific articles in your emails easier.

Previously, the only option was to share the entire email.

Note that if you just use our

RSSITEM:SHARE

tag all by itself, we’ll include a bunch of social network icons.

If you prefer to limit the choices to, say, three networks (like in my screenshot), you can do this:

RSSITEM:SHARE:Facebook, Twitter, Digg

And here’s the list of options:

• BlinkList
• Delicious
• Design Float
• Digg
• DZone
• Facebook
• Google
• LinkedIn
• MisterWong
• Mixx
• MySpace
• Netvouz
• NewsVine
• Propeller
• Reddit
• Slashdot
• StumbleUpon
• Technorati
• Twitter
• Webnews.de
• YahooMyWeb

If you’re going to be tweaking merge tags and RSS campaign templates, here are some other features you might want to try:

• Twitter template and merge tags let you pull recent tweets, profile info into your email sidebars. Merge tags on this cheatsheet
• Turning twitter faves into RSS-emails
• Official MailChimp Merge Tag Guidebook