We’ve created a new merge tag that you can insert into your email campaigns that basically displays links to your 5 most recent newsletters (sent to that list). Here’s an example of what you can do with it:
If you code this into your email content:
It’ll look like this when you actually send the campaign:
It’s a great way to give your most recent subscribers access to your past content. Note that it pulls the subject lines from your 5 previous campaigns. Also, you can change it to any number, like: *|LIST:RECENT3|*, *|LIST:RECENT10|*, *|LIST:RECENT20|*, etc., if you’d like to change it from the default 5.
Speaking of past campaigns, learn how to embed our free campaign archive module onto your own website


[...] can do this automatically in MailChimp by adding our *|LIST:RECENT|* merge tag to your email newsletters (here’s how that works). Spread the monkey [...]
this is sweet! I’m hoping it helps improve CTR on all of our campaigns.
you guys have been doing a lot of awesome improvements and add-ons! thumbs up to that!