Whenever you create a new campaign in MailChimp, you’ll notice something new under the “My Templates” tab. We’ve added an email template gallery with 8 pre-built HTML email templates for different occasions (coupons, sales, events, newsletters, etc):
There are a couple nice little features in these templates we think you’ll like…
Easy To Export, Customize
You’ll notice there’s a new “export” link under these templates. Actually, they’re under all your templates, everywhere now. That link will allow you to download the HTML email code, and customize it yourself. Even cooler, when we export the template, it’ll automatically come embedded with our new email template language.
Social Links Embedded
More and more email marketers are sharing their content with twitter and facebook (check out this MailChimp study that shows 9% of emails now include a social link, or this similar study from Email Data Source). If you subscribe to just about any online retailer’s newsletter nowadays, you’ll get links to follow them on twitter, or friend them on facebook. So we’ve added similar links in some of the templates in our new gallery.
All you have to do is modify the links to point to your own pages.
Repeatable Elements
The “ecommerce grid” template includes a new feature that lets you repeat a product grid over and over. Just look for the little green (+) icon:
If you’d like to make your e-commerce email templates consistent, you can actually program your own repeatable elements and save them in templates with our new email template language.
This is just the beginning
Eight options is a nice start, but we’ll be expanding the gallery soon. And our new “export” link for templates actually makes it extremely easy for users to share their designs across accounts, or even submit their templates to the gallery for fame and glory (hint hint).
Related template awesomeness
While we’re on the topic of email templates and email campaign design, don’t forget these other cool MailChimp features:
- MailChimp’s integration with Picnik
- Integration with iStockphoto.com
- Automagic email designer
- MailChimp autograbs colors from your website
- How MailChimp used Mechanical Turk to narrow down 700,000 header/color combinations
- Built-in color palettes for the artistically challenged (or lazy)
- Import your emails via URL or ZIP
- Using Apple Mail’s beautiful stationery w/MailChimp
- TemplateZone integration for 101 free HTML email templates




MailChimp is the gift that keeps on giving. Just when I need a feature, you seem to come out with it. Saves me the time of engineering a custom solution. E-commerce email template will be a boon for one of my clients.
Keep swinging through the trees with the greatest of ease!
Fantastic, the eCommerce grid template has come at just in the nick of time. Can’t wait to try this badger out for next week!
Thanks
Why aren’t the 8 templates in the main templates section? There you only have 4: basic, left, rich text, postcard, right. also, no export links there either.
Love this new feature.
However, is there a way to edit once saved html template? It doesn’t seem obvious to me how to do it? I am just getting to know this new chimp-code and have now 3 versions of the same template!
Loving monkey very muchly
Awesome…now how about some GMAIL contact integration. I’m tired of entering customer emails into gmail and mailchimp separately!
@Kevin – Google Contacts import support was added in v4.2, a few weeks ago.
Where do I find that in mailchimp?
For each list, there’s an “import” option. Go there, and you’ll see a ton of logos. Google Contacts is one of those options:
http://www.flickr.com/photos/adriarichards/3828845963/
“More and more email marketers are sharing their content with twitter and facebook” – I think this is a growing trend. Any idea what percentage actually click through to twitter/facebook?
Am I totally missing something here? I can’t find the ecommerce grid template anywhere on MailChimp
Hi Lisa, They should be located under the “my templates” tab when you go to create a new campaign.
Wow thanks. I was going straight to templates instead of starting a campaign. Thanks for the help!