The guys from MailChimp DesignLab just uploaded a bunch of new, high-quality email templates for your enjoyment.
They included some beautiful new holiday templates, plus some new themes like “Environment” (for all the green and earth-friendly businesses we’re seeing in MailChimp) and “Functional” for use in very specific applications, like, say, Autoresponders.
What’s cool is that since we’re using our new Template Design Language, some of the templates have some unique MailChimp features baked right in. I’ll show you what I mean…
To find them, create a campaign. When it’s time to pick your template, go to the “Gallery” tab:
You’ll notice a pulldown menu where you can sort the template by category:
Under “Holidays” you’ll notice some elegant options, like:
Mmmm, turducken (what the heck is a “turducken?“).
Under the “Functional” category, we have new templates that you can use for very specific cases, like an annual autoresponder when it’s time to come in for a checkup:
Under the “Environment” category, you’ll find this template:
Let’s take a closer look at this one.
In the right column, you’ll notice a series of tips. We’re using MailChimp’s nifty ability to create addable content blocks:
Just keep clicking the little “+” icon, to add more tips.
Yes, Style and Versatility
I know this template is called “Live Green,” but this particular template is actually versatile enough to be used for other applications.
Like, saaaay, a plumber’s newsletter.
Let’s use the iStockphoto integration in our image gallery to search for “plumber” pictures:
and plop it into the left column of our template:
After that, I can tweak the colors, fonts, and other styles to match my brand.
Exportable for Template Hackers
Here’s a power tip from Fabio (yes, that’s his real name). He’s one of the DesignLab scientists who contributed a bunch of these templates, and is working on many more.
“Most of these pre-built templates are kind of rigid, but if you’re handy with HTML/CSS, you can take any one of them and export the code in order to tweak it exactly the way you want:
Tip: You’ll want to brush up on our Email Template Language (here’s a handy video tutorial).
Then, re-import your custom template back into MailChimp by clicking this button:
just copy-paste your code into our template editor and hit save:
We hope you find these useful. Stay tuned, because we’ve got a lot more email template announcements to make!











Very excited to have some more templates- thank you!
Are there any example HTML templates that incorporate a navigation? Like taking the look of an existing site navigation and incorporating it into an email template?
I don’t think any of these have navigation, but we’ll keep that in mind for future templates.
Meantime, I know that the templatezone software has tabbed top navigation templates:
http://blog.mailchimp.com/101-free-html-email-marketing-templates-courtesy-of-mailchimp/
or, you can actually import a web page (with your top navigation) into MailChimp:
http://blog.mailchimp.com/turn-any-web-page-into-an-html-email-part-1/
When working on the ‘Live Green’ template in campaign builder I can’t access the image gallery. I would like to replace the image in the left hand column but just can’t seem to do it, any tips?
You guys are fab! Keep up the wonderful work!
I’m just about to launch a new service, and MailChimp makes everything so much easier. Straightforward creation, editing and statistics. It does everything I need, without being over-complicated.
I REALLY need a template that allows me to use 2 images. Is there one?
Great Thanksgiving template. But, I need holiday (Christmas and New Years!) forms NOW!
When using a template with the RSVP box in it, how do I make that function in an actual campaign?
Just used one of your new templates for my first email. I tried two other services first and did not have much luck. Just sent a test through Mail Chimp and all looks well. My first blast is going out shortly……..
we use these instead of mailing Christmas cards