We’ve just posted a guide for Etsy Sellers that takes you through everything you need to know about marketing your Etsy Shop with MailChimp.

I know you might be thinking, ‘But, Amy, I make things by hand. I’m all about the DIY movement. Why would I do email marketing?’

I’ve got good news. Creating your own email newsletters is totally DIY marketing. Plus, it is actually really effective. Unlike paid advertising or annoying SPAM emails (which we hate) your newsletter is sent only to a list of people who have asked (by signing up) to receive it.

You see, you have people that really want to know about your Etsy Shop, your products, your process etc. These are your loyal customers and fans. Give them what they want! Make them feel really special by sending them exclusive and useful content. Previews of your new products, special discounts, and an inside look at your handmade process are all great ideas for content.

Email marketing allows you to share your craft and your personality with more people. Plus, with MailChimp, not only is it free for lists with up to 500 subscribers, its also easy, fun and powerful.

If this sounds good to you, here is an outline of all the topics covered in our guide for Etsy Sellers:

Building Your Mailing List
Creating an Attractive Newsletter
Sending Your Campaign
Social Sharing
Pay Pal Integration
Tracking and Reporting
Google Analytics
Autoresponders
RSS-Driven Campaigns
Segmenting Your List

Download MailChimp’s Guide for Etsy Sellers (8.6 MEG PDF)

p.s. Just in case you were wondering, we are in no way affiliated with Etsy and this guide is not intended to imply any endorsement or certification by Etsy of our services. Also, Etsy is a registered trademark of Etsy, Inc. And of course, please consult a physician before attempting any crafty projects.