Aug 14, 2012

Major Email Provider Trends in 2012: Gmail Pulls Ahead

A year ago, we posted some nifty data about how many emails per month we send to major email providers. Archivists and aficionados can read the blog post here: Major Email Provider Trends Update: Gmail Pretty Much Caught Up

We can neither confirm nor deny whether chocolates were involved in getting last year’s data published, but we decided to update for 2012 in lieu of any confectionary goodness. This one’s on us.

Picking up from 2011, we saw Gmail, Hotmail, and Yahoo neck and neck. Gmail had overtaken Hotmail for the first time, but they traded top place for a few months.

This year, Gmail claimed the largest recipient honor with over 100 million more emails than Hotmail in July. Yowza!

For the tabular-inclined, here are the straight numbers for the past year:

Month AOL Comcast Gmail Hotmail Yahoo
07/01/11 59,202,042 20,990,435 249,469,809 251,234,093 239,297,826
08/01/11 66,979,707 23,863,238 284,831,873 282,710,467 259,194,255
09/01/11 72,061,991 25,004,234 306,048,028 314,239,299 275,319,530
10/01/11 76,138,244 26,300,123 332,344,946 344,029,467 289,293,897
11/01/11 86,266,288 29,939,385 368,008,144 369,394,839 305,906,218
12/01/11 88,601,619 31,223,382 407,292,306 407,374,076 314,923,510
01/01/12 78,992,134 28,091,488 386,139,880 371,163,541 287,178,396
02/01/12 82,905,887 28,944,145 420,072,190 397,204,595 311,769,848
03/01/12 92,072,048 32,630,658 476,249,515 444,372,232 353,810,069
04/01/12 90,283,245 32,353,977 468,5068,96 424,701,041 345,204,187
05/01/12 102,508,926 36,513,387 532,559,043 457,830,218 386,358,924
06/01/12 99,080,981 35,194,812 523,745,959 433,016,965 375,358,347
07/01/12 98,210,449 34,811,975 536,377,176 428,019,961 384,674,347

 

I’d be remiss if I didn’t point out some potential skewing of the numbers. For instance, we only track emails sent to some of the domains used by the email providers. We include hotmail.com and hotmail.co.uk, but not live.com, outlook.com, and some international domains. Google Apps users with private domains aren’t included either. So consider with a grain of chocolate salt — which is delicious, by the way.

 

Hey, chart lovers: Check out the Are Daily Deals Dead? post for some related data.