MailChimp v5 officially went live across 240,000 accounts at 1am ET this morning. We’ll be blogging about it all in more detail shortly, but here’s a list…
First, we’ve created a video of what we think are the biggest features:
Here’s a quick list of the major new features:
- Geolocation, so you can segment lists and send targeted campaigns to subscribers by location
- TimeWarp lets you automagically schedule campaigns by recipient timezone
- Delivery Doctor will scientifically dissect problem emails to diagnose the exact cause of delivery issues
- Design Genius helps you design a better email template
- Autotranslate your email content, or segment by language prefs and send your own translations
- Flickr integration lets you insert photos from your photosets into your email campaigns
- Quick polls can be added to your emails with a new merge tag
Now, we all enjoy shiny new whiz-bang features (and helicopters) and all, but v5 is also packed with refinements to the app.
- Security enhancements to accounts. In light of recent high profile hacks, we’ve put some security measures in place.
- Security enhancements to API. Same as above, but for API users.
- Completely reorganized the template gallery and template building interface. For example, you can now create folders, then drag and drop to organize all the templates you’ve created
- Added new options for importing lists, and made it more clear when background processes were ongoing with big list imports
- New option to collect “reason for unsubscribe” for your lists
- The geomap under reports that shows you where people opened has been expanded with +30 new countries you can now drill down into (the list of countries is in the comments here)
- Made some behind-the-scenes changes to our API to prepare for an upcoming iPhone app (in the meantime, here’s MailChimp for iPhone users)
- We’re using CSS3 in a few places to make the interface look crisper and more elegant. It’s an extremely subtle thing, but makes a big overall impact to the feel of the app