There’s this local coffee shop that’s on my way in to work. Sometimes, if I see a customer in there wearing a MailChimp t-shirt, I buy them a drink. One day, I just asked the owner if i could start a tab, so that whenever his staff sees a MailChimp t-shirt, they automatically give that customer a free French press coffee. It’s just a fun way to delightfully surprise our customers. People seem to dig it.
Anyway, MailChimp turns 10 years old this Saturday (yay) and we thought we’d try this on a national level. It was really, really hard cold-calling coffee store owners around the country and explaining 1) what the heck MailChimp is, 2) how we have these awesome t-shirts, and 3) how we want to give them money. But we did it.
If you’ve got a MailChimp t-shirt, just wear it into one of these awesome coffee shops this Saturday to get a free coffee — on us. And if you’re not in one of those cities, no worries. Check out that nice online discount from Intelligentsia coffee. Oh, and we’ll be celebrating our upcoming birthday by giving out tons of swag. Be sure to stay tuned to our blog and follow us on twitter if you’re interested. Thanks for all your support over the years! Eep eep!
What an awesome culture guys. You really seem to get it when it comes to people and what pleases them. Cheers!
What a wonderful surprise for your customers. I would LOVE that, but I live in the UK. I wonder if Intelligentsia coffee delivers to this side of the Atlantic? Well done guys – you continue to amaze me!
dang! I wish we had Intelligentsia here in Las Vegas
Where would I get one of those snazzy chimp shirts?
Another reason MailChimp is the best! Thanks guys… Nothing near me, so off to Intelligentsia
Congrats on the birthday Mailchimp! And what a cool idea. U guys rock.
What a fun idea!! Now I just need a Mailchimp tee
Same here since there are no locations in Florida!
That is absolutely brilliant. I wish it was international too – did you know New Zealand’s barista’s are world class, and we all love coffee here? All my local coffee haunts – at home/work/out n about now know all about mailchimp thanks to the awesome knitted freddie hat I wear whenever I can. If I wasn’t in a relationship it would have sorted me out – I think you should sell the hat to dating website users – girls stop in the street and stores to ask me about the hat – perfect icebreaker. By the By mailchimp is super duper awesome, and scores past the 100% customer satisfaction in my book. 10 years – woop woop!
Glad it’s working as a great conversation starter for you. If it leads you to marriage, we get a case study out of that, okay?
We totally would’ve gone international with this free coffee promotion if we had thought of it sooner. This was sort of a spur of the moment kind of thing.
MailChimp Turns 10, Wants to Treat You to Some Coffee http://bit.ly/pJ0uNo via @mailchimp
Brilliant. True Mailchimp style. | “@MailChimp: MailChimp Turns 10, Wants to Treat You to Some Coffee http://t.co/58J73H7”
Times like this I’d like to live in the US: “@MailChimp: MailChimp Turns 10, Wants to Treat You to Some Coffee http://t.co/sQX3Zpc”
RT @MailChimp: MailChimpTurns 10, Wants to Treat You to Some Coffee http://t.co/ZofH0Mw
This is awesome RT @MailChimp Turns 10, Wants to Treat You to Some Coffee http://t.co/5NvrI5g
That’s awesome! MailChimp Turns 10, Wants to Treat You to Some Coffee http://t.co/gfHH73d
sweet! RT @mailchimp: MailChimp Turns 10, Wants to Treat You to Some Coffee http://t.co/RAtCxWh
Don’t think we’ll get our MailChimp shirts in time RT @mailchimp: MailChimp Turns 10, Wants to Treat You to Some Coffee http://ow.ly/63M3A
RT @MailChimp: MailChimp Turns 10, Wants to Treat You to Some Coffee http://t.co/17WATD2
@mailchimp is turning 10 and wants to treat you to a free coffee this Saturday: http://ow.ly/63MHn
Yet another example of why MailChimp is awesome. – http://ow.ly/63I4x
MailChimp Turns 10, Wants to Treat You to Some Coffee: There’s this local coffee shop that’s… http://t.co/xpRXhop
That’s why I adore @MailChimp http://t.co/HKYnVYO One of the awesomest companies that have true value of people built-in their culture.
Sharing some monkey love this Saturday – http://t.co/pZJC1OZ
Perfect! I love MailChimp, my t-shirt, coffee + free RT @MailChimp: MailChimp Turns 10, Wants to Treat You to Some Coffee http://ow.ly/63Qdt
RT @benchestnut Sharing some monkey love this Saturday – http://t.co/g1fmHrL
Another reason to love MailChimp! http://t.co/hdML2HT
Interesting way to bring the online, offline RT @mailchimp: MailChimp Turns 10, Wants to Treat You to Some Coffee http://ow.ly/63NVY
Awesome! cc @aspendecker @RT @MerlinUWard: MailChimp turns 10 and gives you a free coffee! #coffeeweek http://ow.ly/63GNQ
That is absolutely brilliant. I wish it was… http://t.co/9qHCxBX
MailChimp Turns 10, Wants to Treat You to Some Coffee http://t.co/CHx08dU
I really like using Mail Chimp for marketing and they are fun.
I love coffee, and I love Mailchimp! This is an awesome treat guys. Too bad I can’t have my coffee shipped here. Happy birthday Mailchimp!
Same as Wendy who posted below, I’m in the UK. However what an excellent, genuine idea!
Matt
Very sorry to anybody not in one of the listed cities. We had the idea to expand this promotion for our birthday about 2 weeks ago. Between the vetting to find high-quality indie shops, and then the cold-calling to explain to them what we were trying to accomplish, we simply ran out of time. But this is definitely something we want to make bigger one day (muahaha!).
How do I get a t-shirt????
I love coffee, and I love Mailchimp! This i… http://t.co/ZJVKXyz
We would like some of these t-shirts – any idea where we can get them? | MailChimp Email Marketing Blog http://ht.ly/649Pz
MailChimp Turns 10, Wants to Treat You to Some Coffee | MailChimp Email Marketing Blog http://ht.ly/64fef >> actually very cool
FREE coffee @stickyfingersdc cafe on Saturday if you wear a MailChimp t-shirt. Details http://t.co/CCjonso #dmv #dc @OhMyGOFF
Prefer MailChimp over Constant Contact any day. RT @mailchimp: MailChimp Turns 10, Wants to Treat You to Some Coffee http://t.co/6q2dRi1
[...] This right here is how you do something super awesome to give back to your customers in celebration of an important milestone, while also drumming up some amazing buzz at the same time. [...]
Happy birthday, @mailchimp! MailChimp Turns 10, Wants to Treat You to Some Coffee http://t.co/4cfzx9p
MailChimp turns 10, coffee is on us http://t.co/uOD2ag7
“@dkurzius: MailChimp turns 10, coffee is on us http://t.co/lOPlolV”
Oh… no coffee in Olympia? @olympiacoffee, are you with us??
Congrats!! RT @dkurzius: MailChimp turns 10, coffee is on us http://t.co/t54QXPd
@mailchimp Sounds GREAT…but how do I get one of these awesome t-shirts
We typically give the t-shirts away as gifts to our customers. You might be using the app one day, minding your own business, then BAM! We hit you with a shirt. Over the years, we’ve given out tens of thousands of shirts to our customers. If you’re a MailChimp user, it’s just a matter of time before you own one.
Loving @MailChimp. Great mailing list software & now great, free coffee: http://t.co/ENJs7ai
Happy birthday, chimpers! "@mailchimp: MailChimp turns 10, coffee is on us http://t.co/oCuzQJY"
Anyone from Austin donning their @MailChimp t-shirt and heading to Caffe Medici this Sat? http://t.co/5hmXsnO http://t.co/Vsb2TIC
@mailchimp Sounds GREAT…but how do I get … http://t.co/h4bPkY4
WHAT?? Nothing in Philadelphia?? I was going to sign up (today’s project is my non-existent mailing list) but BOO HISS – no philadelphia..
How do I get a MailChimp T-Shirt, you guys should send me one (Large) and I would wear it proudly in public.
Where can I get a t-shirt?! I will totally rock it!
Only 10? You so mature! Don’t dig coffee but dig you. Happy birthday.
Happy birthday to MailChimp! Next year can you include some coffee shops in Scotland please!
Yeah, hopefully we start planning earlier next year. The idea struck us only about 2 weeks ago. Can you suggest a good place?
Today is the first time I’ve heard of you (I saw a pot on my Twitter) and as I’m the curious type I thought I’d see who you are. What a wonderful first impression! You guys gave me something to think about today with my own clients.
What a great story! Love that it came from a real person just being nice. Too often these things are thought up by some agency trying to create a great campaign. Love that this is just a nice guy celebrating his business. Cheers!
I don’t have one of your snazzy t-shirts, but if I do a decent job drawing the chimp on a plain white shirt will I still get my coffee?
Ha! Well, it’d have to be a gray shirt, but you’d have to be really good. There’s actually a semi-secret watermark in the sketchy design you’d need to duplicate, too.
[...] MailChimp turns ten years old [...]