Aug 31, 2011
MailChimp Acquires TinyLetter
We’ve acquired TinyLetter. For those of you who don’t know, TinyLetter is a beautifully simple email newsletter app created by Philip Kaplan and launched late last year. We’re pretty excited about this. Sure, we think TinyLetter fills a gap in the MailChimp offering and all that, but more importantly, we think it has the potential to fill a significant gap we’ve seen growing in the social conversation.
First, The Cruel Irony of Freemium
MailChimp has grown organically and profitably since 2001. We didn’t launch our freemium plan until 2009 (here’s the old announcement), and so far it’s done very well for us, because we’re adding about 3,000 users per day right now and we’re days away from hitting 1 million active users (if you’re interested, we posted a 1-yr update on the freemium model here).
Our “bass-ackwards” approach to freemium is very important here, because it gave us a lot of advantages, but one really unexpected disadvantage.
Unlike many freemium offerings, we didn’t launch with a free “barebones” app, then try to figure out which direction to take while also trying to monetize. Over the years, we just took our time building an unbelievably flexible, powerful, yet easy-to-use email marketing app that businesses would truly want to use. With MailChimp, you get enterprise power for SMB prices. Plus we built an API that opens up the door for all kinds of crazy opportunities and useful integrations.
Then we made it all free.
Here’s the ironic part. Now that it’s so easy to get found and build a following via social networks, there are tons of new people out there who want to send email newsletters to their contacts. People who otherwise might not have ever had the need to send email newsletters. And since MailChimp is the most powerful free email marketing app out there, we’re kinda the obvious choice. The deal’s so good, it’s almost as if we’re *forcing* people to use MailChimp. And for a lot of those people, they actually resent us for that. If you’re a business looking for email marketing solutions, MailChimp is the best, easiest-to-use app out there (ahem, imho). But if you’re not a “business,” MailChimp can seem like overkill.
Anybody Can Be An Influencer Now
We’re living in a world where the average teenager has almost 500 network friends, and the average 22 year old has more than 1,000. I don’t know about you, but when I was growing up, I had about 3 friends in my close “inner circle” (and by “circle” I mean the real — er, figurative circle, not the Google+ kind), and outside of that, I had maybe 10 friends total. Granted, I was a weird kid.
But social networks have made it easy to grow a following and gain clout (or is it spelled “klout” now?). Forget about the Ashton Kutchers and the Justin Biebers for a minute, and think about how brands like Gatorade are setting up social mission control rooms and talking to influential sports mom bloggers. You can now win friends and influence people just for being a stats nerd, a parent advocate for families dealing with autism, a coffee aficionado, or a swiss designer (yay!).
C’mon, even a peacock can have more than 5,000 followers:
The social web has made it easy to tweet, poke, post, friend, follow, like, and chat with your network.
But When It’s Time to Have an Engaging Conversation?
How do you send a simple email to thousands of followers, though? Most personal email services like Gmail have a limit of a few hundred recipients per day (in order to prevent abuse). So you’d have to use an email marketing service.
Naturally, something like MailChimp. The problem with that is we’re built to help businesses send out emails, manage their customer databases, track ROI, perform A/B testing, send QR coupons, integrate with survey tools, and on and on.
But if you’re someone like Kevin Rose, and you need to send quick notes to your fans, you can either a) setup a MailChimp account and spend a lot of time de-activating a bunch of features in order to strip it down and send a simple letter to your fans, or b) use TinyLetter.
You could think of TinyLetter as a “MailChimp Lite.” A more directionally accurate analogy would be, “Gmail on steroids.”
Basically, TinyLetter is for people what MailChimp is for business: we help you have engaging conversations with your followers.
What Makes TinyLetter Special?
Well, besides being created by the legendary Philip Kaplan (if you’re over 35 and were laid off by a dot-com you know who @pud is, and you know how great his email newsletter was), we think TinyLetter is a unique take on email marketing newsletters because:
- It was built from the ground up by someone who is NOT from the email marketing world,
- It’s utterly simple (because of #1),
- Being utterly simple will make mobile app development for TinyLetter really easy,
- TinyLetter lets you read replies, so you can continue the conversation with your contacts.
- The signup process is very simple and personal. It’s less like a formal survey (where you’d enter your title, select interest groups, etc), and more like an about.me, or flavors.me page.
- There are no templates. It’s all about your content letter.
What’s Ahead for TinyLetter and MailChimp?
We’re trying really hard not to make things disruptive for existing TinyLetter users. Our first task was the re-branding (done) and our next task will be to replace TinyLetter’s current email delivery engine with our own (this will be the first implementation of MailChimp Embed, an API-driven email delivery engine for web apps). There will be subtle-but-powerful differences between TinyLetter and MailChimp. For example, you will not “Create Campaigns” in TinyLetter, like you do in MailChimp. You’ll “compose a message,” and you’ll do it in a distraction-free interface. You won’t have “subscriber lists” like in MailChimp. You’ll have your “contacts.” Moving forward, TinyLetter will be all about getting back to the art of writing good letters from “people who matter” to the people who matter to them.
Interested? Give TinyLetter a try yourself, or subscribe to Philip Kaplan’s tinyletter at: tinyletter.com/pud
or to my own at: tinyletter.com/ben

einmaleins
Brilliant, thank you. I use both and love both services.
08.31.2011
AJay Hubbard
Can’t wait!
08.31.2011
twitter_JessicaDChapman
Awesome! My webguy and I were JUST talking about this. I email my RSS feed through mailchimp to my email list, but I was looking for a way to really engage them, not just talk AT them. I look forward to learning more about Tinyletter.
Jessica Chapman Clark, Founder http://roomtobreathe.org
08.31.2011
Ben
I typically send emails quarterly (it seems to be the right pace for me and our subscribers) but use daily RSS emails to fill in the gaps for our very loyal customers who want frequent updates. I also take advantage of RSS emails from other feeds, such as Flickr and Dribbble, for our designery users.
09.03.2011
Jim Erickson
There were times in the past our association just needed a simple letter or announcement, TinyLetter wii that void. Thanks
08.31.2011
Kale
Great move Ben! I had looked at Tinyletter when starting my newsletter and at the time I thought either would work well. I’m glad I went with MailChimp, but for future projects I’m stoked there is another choice that uses the great backend that MailChimp has really refined.
08.31.2011
Ben
HackerNewsletter will turn into a huge mega global success with bajillions of subscribers, and Kale Davis will be super famous (this seems to be already happening).
Hopefully, HackerNewsletter will continue to use MailChimp (please keep Hairball in mind for your ginormous list), while _the_ Kale Davis will find the need to update his fans with TinyLetter.
09.03.2011
newsletterblog
MailChimp Acquires TinyLetter: We’ve acquired TinyLetter. It fills a gap in the MailChimp offerin… http://t.co/tkEmgoi via @MailChimp
08.31.2011
digitamarketeer
MailChimp Acquires TinyLetter: We’ve acquired TinyLetter. It fills a gap in the MailChimp offering, but more imp… http://t.co/OVHHx63
08.31.2011
markoleszczak
MailChimp acquires TinyLetter – http://t.co/FbD7mLz
08.31.2011
heysea
Smart – one-stop shopping for personal & biz email newsletters! RT @MailChimp: MailChimp Acquires TinyLetter http://j.mp/peAvqh
08.31.2011
Dan_atSrceVntrs
This makes perfect sense! RT @mailchimp: MailChimp Acquires TinyLetter http://j.mp/peAvqh
08.31.2011
mediafeedia
@MailChimp Acquires TinyLetter http://t.co/cjm6weH
08.31.2011
mediafeedia
"Anybody Can Be An Influencer Now" Amen!
MailChimp Acquires TinyLetter http://t.co/cjm6weH
08.31.2011
benjaminrudolph
RT @MailChimp: MailChimp Acquires TinyLetter http://j.mp/peAvqh
08.31.2011
einmaleins
Brilliant, thank you. I use both and love both services. http://t.co/VF4rKEW
08.31.2011
bcama
MailChimp Acquires TinyLetter http://t.co/FtJytKJ ^NT
08.31.2011
scottwyden
Worth a look: MailChimp Acquires TinyLetter http://t.co/OgmG0YP
08.31.2011
28Media
Can’t wait to see what comes off this… RT @MailChimp: MailChimp Acquires TinyLetter http://t.co/nSUXPJP
08.31.2011
wyattdanger
MailChimp Acquires TinyLetter http://t.co/NvJS0Js
08.31.2011
janetgoldstein
MailChimp Acquires TinyLetter | http://t.co/BybSgS1 From "create a campaign" to "compose a messages" for individuals.
08.31.2011
krwebber1
MailChimp Acquires TinyLetter http://t.co/ltpnjem
08.31.2011
Tiago Claus
you guys missed the help section:
http://faqme.com/tinyletter/
Who is behind TinyLetter?
TinyLetter is an ADHD Labs company.
08.31.2011
multimark
Here’s a headline. RT @newsycombinator: MailChimp Acquires TinyLetter http://t.co/BuG66nR
08.31.2011
PierreLannoy
RT @MailChimp: MailChimp Acquires TinyLetter http://j.mp/peAvqh
08.31.2011
brettdierker
RT @RossHudgens: MailChimp Acquires TinyLetter, which sounds like an awesome e-mail newsletter service for non-businesses – http://t.co/qPMbwCg
08.31.2011
MailChimp
RT @tinyletter: We’ve found true love. http://t.co/HBIHbK2
08.31.2011
travishines
RT @tinyletter: We’ve found true love. http://t.co/md49yXU
08.31.2011
martinayon
MailChimp Email Marketing Blog – MailChimp Acquires TinyLetter http://t.co/6DfTiI6 via @zite
08.31.2011
JuneShinDesigns
RT @tinyletter: We’ve found true love. http://t.co/HBIHbK2
08.31.2011
johanvoets
RT @tinyletter: We’ve found true love. http://t.co/HBIHbK2
08.31.2011
SidM
RT @tinyletter: We’ve found true love. http://t.co/HBIHbK2
08.31.2011
getboyce
RT @jasonbarone: MailChimp Acquires the simple email newsletter app TinyLetter. Congrats! @mailchimp http://t.co/uw6chvA #emailmarketing #marketing
08.31.2011
wwwfffm
RT @tinyletter: We’ve found true love. http://t.co/HBIHbK2
08.31.2011
redpaperclip
MailChimp Email Marketing Blog – MailChimp Acquires TinyLetter http://t.co/cHkASB3
08.31.2011
wayt
RT @newsycombinator: MailChimp Acquires TinyLetter (ask me anything) http://j.mp/qOeAaB
09.01.2011
emadgeorgy
RT @pud: TinyLetter was acquired today. Here’s a great blog post about TinyLetter’s future from @mailchimp CEO http://t.co/CftUCVq
09.01.2011
adrianklein
RT @tinyletter: We’ve found true love. http://t.co/HBIHbK2
09.01.2011
marketingfltr
RT @micah great news @pud! http://t.co/HoTPsRm
09.01.2011
mellieReed
RT @tinyletter: We’ve found true love. http://t.co/HBIHbK2
09.01.2011
steve1johnson
RT @Jesswakeman: RT @mailchimp: MailChimp Acquires TinyLetter http://j.mp/peAvqh
09.01.2011
charley
RT @micah: great news @pud! http://t.co/6St5pfw
09.01.2011
design006
The latest acquisition by @mailchimp is @tinyletter http://t.co/RTEH4Oe via/ @micah
09.01.2011
leo_17878
RT @BenJDyer: RT @MailChimp: MailChimp Acquires TinyLetter http://j.mp/peAvqh a very smart acquisition — congrats!
09.01.2011
ninjarunner
MailChimp Email Marketing Blog – MailChimp Acquires TinyLetter http://t.co/wqTETsG via @zite
09.01.2011
BethanyBalks
MailChimp Email Marketing Blog – MailChimp Acquires TinyLetter http://t.co/OEmz6N4 via @zite
09.01.2011
nhangen
RT @ninjarunner: MailChimp Email Marketing Blog – MailChimp Acquires TinyLetter http://t.co/wqTETsG via @zite
09.01.2011
derekdominguez
MailChimp Acquires TinyLetter http://j.mp/ruI8np // giving it a try
09.01.2011
Joe_Craig
Congrats @pud! MailChimp Acquires TinyLetter – http://t.co/K5ZwQyt? #winning
09.01.2011
newsyc50
MailChimp Acquires TinyLetter (ask me anything) http://t.co/kZ7qK7b (http://t.co/s1bGQsP) #active
09.01.2011
jonahb
RT @nigauw: Not too bad for a #coldfusion based stack! Congratulations to @pud: TinyLetter was acquired today by @mailchimp http://t.co/pnS5fM0
09.01.2011
byderekj
RT @tinyletter: We’ve found true love. http://t.co/HBIHbK2
09.01.2011
greyhatseo_org
MailChimp Acquires TinyLetter (ask me anything) http://t.co/rOl1YiX
09.01.2011
Gregory C.
This is huge news! I’ve always been a fan of BOTH TinyLetter and MailChimp, over all other competitors so to see them work in cohesion is definitely something noteworthy!
09.01.2011
KatelynDrChrono
@MailChimp Acquires TinyLetter http://t.co/TaxZoP8
09.01.2011
GregoryCiotti
MailChimp Acquires TinyLetter – http://t.co/pQEjdtO
09.01.2011
joelgascoigne
This seems like a great fit: "MailChimp Acquires TinyLetter" http://j.mp/n37JzH
09.01.2011
cecMUSIC
RT @joelgascoigne: This seems like a great fit: "MailChimp Acquires TinyLetter" http://j.mp/n37JzH
09.01.2011
BeingCallum
RT @joelgascoigne: This seems like a great fit: "MailChimp Acquires TinyLetter" http://j.mp/n37JzH
09.01.2011
ThijsNiks
MailChimp acquires TinyLetter http://t.co/UflOsOX
09.01.2011
antonioalegria
MailChimp acquires TinyLetter and, otherwise, a great article about freemium business models and growing http://t.co/9gBms98
09.01.2011
davec004
This is something I always thought Gmail should have added to it’s functionality – @tinyletter. – http://t.co/5gJXzzA
09.01.2011
sahilparikh
RT @joelgascoigne: This seems like a great fit: "MailChimp Acquires TinyLetter" http://j.mp/n37JzH
09.01.2011
DHS
RT @pud: TinyLetter was acquired today. Here’s a great blog post about TinyLetter’s future from @mailchimp CEO http://t.co/CftUCVq
09.01.2011
Corwin Hiebert
Very cool! TinyLetter will be a perfect fit for some of my smaller clients for sure!
09.01.2011
webjoe
MailChimp Acquires TinyLetter: http://t.co/TfcdWGy?
09.01.2011
Benjamin J.
I’m a TinyLetter user and an admirer of MailChimp, and I’m very exciting about this. I’ve always appreciated MailChimp pushing to evolve email marketing. As a small, independent publisher, I hope you guys take TinyLetter to the next level.
While I’m here, the primary feature I’ve always wanted with Tiny Letter is to empower my readers to communicate with one another. If TinyLetter had the same the Facebook comments feature available with MailChimp or the Disqus comments feature with Letter.ly, I might just do a cartwheel!
Congrats again! I’m confident us TinyLetter users are in good hands.
09.01.2011
Ben
Yes, that’s one of the few features in MailChimp that I think would be a perfect fit for TinyLetter. There are more fundamental, infrastructure-related changes to make first, though.
09.03.2011
sharonchimp
@MailChimp acquires TinyLetter: http://t.co/RlUlCjS
09.01.2011
liveink
MailChimp Acquires TinyLetter | MailChimp Email Marketing Blog http://j.mp/n37JzH
09.01.2011
stellel
RT @sharonchimp: @MailChimp acquires TinyLetter: http://t.co/RlUlCjS
09.01.2011
mriggen
Congrads! Super cool service RT @MailChimp Acquires TinyLetter http://t.co/uU1uSeW
09.01.2011
The Patent Pledge, double-agent comment spammers, and the “myth” of dangerous bad links
[...] just acquired TinyLetter, a very tiny email marketing service. They use that news as a hook for a great analysis of freemium plans as a marketing tool. Well worth [...]
09.01.2011
timjahn
RT @danmartell: Smart! @MailChimp Acquires @TinyLetter http://t.co/W2LS9v5 <- Congrats guys.
09.01.2011
UrgentSpeed
Congratulations @pud – http://t.co/OIYGfjU What is that idea to sale in 261 days? I feel like an under achiever.
09.01.2011
frankbonnet
RT @danmartell: Smart! @MailChimp Acquires @TinyLetter http://t.co/W2LS9v5 <- Congrats guys.
09.01.2011
jonmcgee
RT @adachen: MailChimp Acquires TinyLetter http://t.co/KDD7IO4
09.01.2011
TinyLetter Simplifies Email Newsletters
[...] fact, that’s how MailChimp describes TinyLetter – as MailChimp Lite. Additionally, the language is simplified too. For example, you don’t send an email [...]
09.01.2011
mariolozano
MailChimp Acquires TinyLetter | MailChimp Email Marketing Blog http://t.co/t1SK05R
09.02.2011
cecMUSIC
MailChimp Acquires TinyLetter http://t.co/TbCSGWL – super excited to see what they’ve got planned!
09.02.2011
appeando
Very! Perfect fit. > “@danmartell: Smart! @MailChimp Acquires @TinyLetter http://t.co/3wGRBV3 <- Congrats guys.”
09.02.2011
webjoe
MailChimp Acquires TinyLetter: http://t.co/TfcdWGy?
09.02.2011
Genlack
http://t.co/w3h3zSs – Summify http://t.co/Xz7ro6F
09.02.2011
ferodynamics
This is big "MailChimp Acquires TinyLetter" http://t.co/Cb3upPO #email #marketing
09.02.2011
dwchiang
RT @deduce: 原來 MailChimp 大到可以收購別人呀~真有錢。 MailChimp Acquires TinyLetter | MailChimp Email Marketing Blog http://t.co/wmv796u
09.02.2011
Mailchimp rachète Tinyletter | Le Geek Pauvre
[...] comme par hasard, les deux solutions dont j’ai parlé vont fusionner. C’est officiel, Mailchimp rachète Tinyletter. Maintenant, reste plus qu’à voir ce qu’ils vont en faire.Vous aimerez aussi:FAQme, [...]
09.02.2011
Propelly
MailChimp Acquires TinyLetter http://t.co/Kv4WaKr – This can only mean great things are coming!
09.02.2011
Catherine
Nothing made me prouder than to see “Tiny Letter…a MailChimp Company”. Being in the acquisitive phase takes MC to a whole new level…CONGRATULATIONS!!! Hoping to see “Coca Cola…a MailChimp Company” someday. Only kidding–please stick to bananas, not junk! Eep eep!
09.02.2011
ksaynor
MailChimp Acquires TinyLetter | MailChimp Email Marketing Blog http://t.co/sjLeySb
09.02.2011
joshtheorange
Tiny is the new big: MailChimp Acquires TinyLetter http://t.co/Kll6MTu
09.02.2011
jloriaux
MailChimp Acquires TinyLetter – http://ow.ly/6jSIw – by @benchestnut – #envracemm #emailmarketing
09.02.2011
Kewrin
I was just starting to really like TinyLetter. MailChimp, please ensure that the simplicity that is TinyLetter remains as that is what I love about it.
Good luck everyone and congrats TinyLetter.
09.03.2011
Ben
Actually, my fear is that TinyLetter users will be expecting us to add tons of new MailChimpy features. Because while we do plan to make some changes to the infrastructure and to nudge the app a little more in the direction described in my post, we’re having a lot of fun with the possibilities that simplicity offers. More importantly, we have to be very careful about not stepping over the line that separates personal email users from business email users.
09.03.2011
8 Gram Gorilla
I hadn’t heard of TinyLetter before reading this post but it sounds like a really nice system for increasing your engagement with the people you email. Definitely keen to see how you guys integrate it into MailChimp in the future.
09.03.2011
doctorchou
I like!
09.03.2011
doctorchou
My favorite thing about #tinyletter is its crisp, clean design
09.03.2011
Jo
But will it stay free? :) I use it and recommend it to a lot of charities/non-profits.
09.03.2011
Ben
I never say never, but there are currently no plans or motivation whatsoever to charge for tinyletter’s core services.
We may create ancillary services or plugins to enhance tinyletter, and we might charge for those. Think along the lines of iPhone apps and such.
09.03.2011
Zara Lockwood
Hi I love the simple, clean interface of tinyletter, pleased for them, look forward to the mix of both Zx
09.03.2011
Infantilcho
Hi guys!
It’s great to hear that you have new services available and you almost got me to sing-up. However, TinyLetter is not exactly what I need.
I am on a paid plan with Mailchimp – I need templates, but I do not need lists because I don’t send lots of mails.
My question is: do you plan to add some sort of “Contacts” for Mailchimp users, who don’t send all that much mail and really need FLEXIBLE contacts per campaign, rather than lists? Or perhaps Templates for TinyLetter ?
Thank you.
09.09.2011
Ben
Hmm, it sounds like you fall right in the middle, where neither app quite meets your needs 100%. What is it you’re sending to individual contacts that would require templates?
09.09.2011
Infantilcho
I truly am right in the middle and I realize that i represent a really, really small percent of your customers. I just wanted to know if you have any future plans for that.
I need templates, because I present pictures and images in my mails, as well as utilize some merge tags and a little bit of java. The ability to use templates is why I use Mailchimp and not Gmail. I haven’t really tried TinyLetter, but the Contact list function sounds really tempting.
And it’s not like I cant create a per-campaign-list and copy or move contacts, but the whole Unsubscribe thing falls apart.
Thanks for your replay.
09.09.2011
Ben
Does our segmentation functionality help in your case? Can you segment into smaller groups, or is it all more individual than that?
09.09.2011
Infantilcho
The 6 Segmenting filters per campaign are not enough for me.
But I did find a workaround. Bring everyone in one list, with no groups. When I send mail, manually include the recipients in a new group, send to that group and then kick everyone out.
Seems to maintain Unsubscribe and Profile functionality, but it’s still kinda clumsy.
Anyway, it works! Thank you!
09.09.2011
Ben
Hmm, re: the 6 segment limitation, have you looked at HairBall? It’s an app you run on your desktop, and it gives you unlimited segmentation. Might help you.
http://blog.mailchimp.com/introducing-hairball-an-air-app-for-really-complicated-mailchimp-lists/
09.11.2011
Jonathan Key
Just a tad ironic as I just left Tiny Letter for Mail Chimp haha! :)
09.14.2011
Hanging it up… — Sanjay Parekh
[...] that my friends at MailChimp have bought TinyLetter, I’m going to put my TinyLetter account into action. After this blog ceases to exist, [...]
09.17.2011
Howard E. James
Prior to the announcement of your acquiring Little Letter I had begun the process , wiith their site, to create my own monthly letter. My subject for my first letter is: Spiritual Guidance. Having begun that process, I am asking how I now integrate with the mail chimp system.
09.18.2011
Ben
Hi Mr. James, Thanks for using TinyLetter. There are no plans to integrate TinyLetter with MailChimp at the moment. They are totally different animals, and we plan to take them on different paths. People are, of course, welcome to make the switch (in either direction). Whatever works!
09.19.2011
katrinamharrell
great! only issue I see is that it would be cool to have a preview of the newsletter as you’re building it. and when you sign up it would be cool to actually “See” a newsletter to see exactly what you’re signing up for. maybe a sample, a intro video, etc.
09.22.2011
Jim Robertson
Tiny Letter sounds perfect for what I use mailchimp for, except for one thing. Does it let you know when people have read the email.
This is essential for uses like mine – to notify people of information about a sports team, scout troop, church group, etc. Using Mailchimp I know who hasn’t read it and I can follow up only with those people letting me call only about 20-30% of the people when I used to have to call them all.
So does TinyLetter track opens??
09.22.2011
Ben
TinyLetter does track opens. It’s got basic tracking stats like that, but let’s say you wanted to send to a segment of “those who have not opened.” That’s more of a MailChimp thing.
09.22.2011
Jim Robertson
I’ve tried it out some but can only find where it gives a total number of opens not a list of who did or didn’t open it. Am I missing something?
10.03.2011
Ben
Tinyletter, being a much simpler little app, is not going to have the robust reporting you’d typically get in MailChimp.
10.04.2011
Sammy Samuelson
Better than I deserve;school is never out!
09.22.2011
alanhouser
You could think of TinyLetter as a “MailChimp Lite.” A more directionally accurate analogy would be, “Gmail on steroids.”
09.22.2011
Eric Foster-Whiddon
Can’t believe it… a MailChimp article that references Jason Dominy! Coffee aficionado for real!
09.22.2011
JP Barringer
Awesome!
One question: will integration with the MailChimp engine make it easier to transition between products? Or even better, would it be possible to let some users on our account use TinyLetter to send and reply to emails while all managed through MC? (Maybe automatically syncing ‘contacts’ with a ‘tiny letter’ group and campaign?)
09.22.2011
Ben
Sorry, but that’s not in the works. We’re looking into using the same engine that powers MailChimp for TinyLetter (and other apps, via our MailChimp Embed initiative). I didn’t mean to imply that the apps might be connected in any way. Have you considered using our Beamer functionality for allowing some people to send emails? http://blog.mailchimp.com/email-beamer-send-campaigns-via-private-email-address/
09.22.2011
Bryan Harms
Wondering if I can use tinyletter to write a present list (subscribed with MailChimp) without their having to re-subscribe. Imagining that may be what you’re referring to as embed…?
09.22.2011
Ben
Not what I’m referring to with embed, sorry. But I’ve heard people contemplate using their MailChimp beamer address within TinyLetter:
http://blog.mailchimp.com/email-beamer-send-campaigns-via-private-email-address/
I haven’t begun to try to wrap my mind around the advantages or disadvantages though. All I can officially say is that there are no official integrations between the two apps. You’d need to export contacts from MailChimp to TinyLetter manually.
09.22.2011
JusticePAC
Thanks @Mailchimp we’ll give #tinyletter a shot!
09.22.2011
momo
This is brilliant, because that is exactly how I use MAILCHIMP. It would be really helpful if we could just migrate our existing MAILCHIMP list when you have completed the integration, or keep the list where it is and use Tinyletter within MailChimp.
09.29.2011
jaime_izquierdo
Good move! Ready to try… :-)
10.03.2011
Matthew Haynes
Mailchimp is so culturally relevant it hurts! It’s one of the few products which looks good and works good! After about a year of stuffing about, I have my mail outs down to around 25 minutes including design! Thank you MC! You guys saved my life – not a DJ
10.05.2011
momo
I just signed up for tinyletter, it look cool. But, my mailing list is growing daily and I can only import 25 names per day. Hopefully, you can deliver this to us very soon so people with 500 or more readers can actually import just once. I will use tinyletter as a test to sharpen my writing skills until it is embed in mailchimp. 2 of the best in 1. WOW
10.05.2011
Ben
TinyLetter has some strict import limits in order to prevent abuse. Since the app was previously run by one person, that was very wise. When it’s fully transitioned over to MailChimp’s platform, we may wire it into our own abuse prevention process and may be able to loosen the restrictions a little.
10.06.2011
Mel
Hi Ben,
I think this is awesome. Yeppi-deedoo. Sometimes we just want something lightweight to use.
Question: When we integrate with Mailchimp, does Tinyletter comes along? Or there’s a separate api integration just for Tinyletter?
Tx Ben!
Mel
10.10.2011
Ben
Hi Mel. TinyLetter has no API yet. But when it does, you’ll have to integrate with it separately from MailChimp.
10.10.2011
Mel
Hey Ben, noted. Thanks for the reply. I guess Mc challenge is to stay focus to keep both Mc and Tinyletter two different animals, what with the users requests which overlaps with what Mc has. Great job! :)
10.10.2011
Domain Name Newsletter
I have been put on to mailchimp via a forum and so far the excitement of my first newsletter is only building, so to find i also have this option is pretty cool as well. It only gets better : )
10.24.2011
Prodyot Pran Saikia
Ben
When I clicked for this page I expected to read a business commentary on Mail Chimp’s acquisition of TL and the usual sanctimonious and ceremonial rhetoric. I am immensely disheartened. You are a prolific writer. You can put emotions to even when writing a business piece. You made me read through till the last dot and I was apprehensive of accidentally skipping or missing even one of your words. Your write-up is very engaging and it has an undefinable humanistic flavour. Have you ever tried writing novels? If not, I sincerely advocate you to try.
Thanks for posting this beautiful write-up. You are making the Chimp a deary persona.
10.30.2011
Bill Brown, iDriveOC.com Driving Instructor
This is the simple answer to my previously difficult task.
11.10.2011
tinagleisner
I like the idea of continuing the dialogue that is mentioned here & look forward to learning more.
11.13.2011
Scott Jones
I can’t seem to find some technical details about the TinyLetter service anywhere, so will try here. It sounds very interesting. My first question: is there any limit to the number of e-mails per month that one can send out to their list? My second question: is it possible to embed a small 450 pixel wide picture in an HTML e-mail with this service. I specifically want to embed the picture and not have simply a link back to a image that is stored on some other server. I want the reader to be able to see the picture even if they are not connected to the Internet.
Thanks for any help you can give me on this!
12.02.2011
Ben
1. No limits as of now, and not in the foreseeable future. It’s such a simple app, we can afford it. But I never say never.
2. It doesn’t embed assets into the email. We’ve tinkered with that idea in MailChimp, and have not had reliable results.
12.02.2011
Lauren Royal
About a week ago, I signed up for TinyLetter, played around with it, and loved it. I’m an author, and it’s exactly what I need, because my newsletter has always been a simple e-mail letter to my readers, with no pictures or fancy formatting. MailChimp is overkill for someone like me. But I have too many subscribers to add them to a TinyLetter list in batches of 25 once a day. I used the contact form on the TinyLetter FAQ page to give the “painstaking details” of my newsletter and how I collected 4000+ subscribers (over 12 years, 100% opt-in only) and haven’t heard back. Sent another quick note via the contact form yesterday, asking how long this sort of response usually takes. At this point, I’m wondering if the form is working, since I’m not getting any sort of auto-response “We’ll get back to you” message, either…would it be possible to get an actual email address?
12.06.2011
Mike Thorpe
Hi Lauren,
I’ve had that problem too – twice. If you hear from them, can you let me know?
12.12.2011
Lauren Royal
Haven’t heard anything, Mike. I’ll let you know if I do. But at this point I have my web guy working on another (much less elegant) solution–and if I don’t hear from TinyLetter before it’s implemented, it will be too late. :-(
12.12.2011
Ben
We haven’t totally migrated TinyLetter over to MailChimp yet. We made the acquisition, and we’ve been working on a new interface and a new infrastructure since then. The plan was to migrate to our full control last month, but MailChimp “suffered” some extreme growing pains, and we had to put all our focus there.
I think TinyLetter’s success has always been that it was a tiny app, and tiny apps can be run by one person. Unfortunately, we’ve already begun marketing TinyLetter in anticipation of our takeover, which is driving a lot of traffic its way, making it hard to keep up. After the migration is complete (we’ve scheduled it tentatively for January 2012), TinyLetter support will also be handled by us, and things should be better balanced. But until then, all I can recommend is contacting their support.
12.12.2011
Acustomerlove
MailChimp Acquires TinyLetter http://t.co/dKTd0JuT via @mailchimp
12.13.2011
pamela_inc
Very nice. Very easy. What a great way to offer a great service. Thank you!!
12.15.2011
CallahanMcD
MailChimp Acquires TinyLetter http://t.co/1MbL5A43 via @mailchimp interesting alt for ‘laid back’ newsletters
12.16.2011
Sales Person Email Tool for Customer Communication
[...] use them but they were cumbersome to set up and too complicated for many to use consistently. MailChimp acquired an email company with a different vision this past August by the name of TinyLett… that brings a different [...]
12.28.2011
Alan J. Beckett
Simple is good!
01.05.2012
A Rapid Jump-Start Approach to Starting a Premium Content Business — BarryMorris.net
[...] is actually owned and operated by the same folks behind MailChimp so you know it works well, is backed up by a professional support staff, and doesn’t cost [...]
01.17.2012
Kathie Berry
I agree, this could fill a niche that has been needed for quite awhile and we didn’t even know we needed it. :-) Great job!
01.20.2012
twitter_mellieReed
Yeah, TinyLetter is great for the boss to send to his “inner circle” of partners. He loves it! But the last week he can’t send out previews. I’ve checked and he’s right: it isn’t working. Hope this can be fixed soon. Thanks!!
01.22.2012
Ben
Uh-oh, that’s not good. Looking into that now.
01.23.2012
Tex
I was one of those users that “stripped down mailchimp” to create something more like tinyletter. But one thing has kept me from using either of them lately: You can’t attach images.
I don’t want an embedded image, I want to send an attached image just like I would in a gmail. Any news on this front?
01.23.2012
Tex
Congratulations, by the way ;)
01.23.2012
TinyLetter: a super-simple newsletter creator | Doobybrain.com
[...] been testing out this uber-simple newsletter manager called TinyLetter. The company was purchased by MailChimp late last year and thankfully MailChimp hasn’t done much to integrate the simple nature of TinyLetter into [...]
01.26.2012
Ojjo
You need to be able to make it integrate to Gmail. That would be awesome if it felt like insightly’s integration.
02.01.2012
Ryan
Great job. I was just looking for a way to reach out to my customers. TinyLetter seems like a perfect fit. I have used MailChimp for a while and love it.
02.06.2012
Delisa
Will we be able to import our contacts from Mailchimp into TinyLetter?
02.09.2012
Ben
There won’t be any “one-click-convert-to-tinyletter” button or anything like that, but we totally encourage and invite anyone who would prefer TinyLetter to export from MailChimp, then import to TinyLetter. I would recommend you wait for us to launch TinyLetter v2, though (and that’s coming very soon). We’re keeping things nice and simple in v2, but you still may want to just see how it all looks and works before you decide.
02.09.2012
Ryan O'Neill
I have been trying to login to my admin page for over a week and can not I have also sent 5 requests for help and no one has contacted me. I also contacted mailchimp support and they can not help or seem to get anyone to help. I am so fustrated with this company like there is no mamagement or something.
Can someone help?
02.09.2012
Ben
Hi Ryan, Just as a little background, Tinyletter was barely ever a company. It was one guy who built a great, simple little app that doesn’t require a ton of maintenance. It’s darn near self-sufficient (the paid subscriptions and paypal feature seems to be the only place people have issues). We acquired the app mid last year, and have since been working on converting it over to run on the MailChimp platform. We’ve also been gearing up to take over all of its customer support. That process will kick off later this month (and just in time–Tinyletter’s up to 48,000 users). Meantime, TinyLetter’s been run and managed and supported as it’s always been: by one incredibly awesome (albeit busy) guy. It’s currently running on his code, his platform, and his servers, so there’s not a ton we can do from our end until we migrate everything to our platform. We’re excited to be shifting things over and taking the support load off of his shoulders soon.
I logged into the support@tinyletter inbox to find your requests, but don’t see anything with your name, your email address, or your tinyletter username anywhere. Would you mind re-sending to support@tinyletter.com ?
02.09.2012
Ryan O'Neill
Hi Ben,
Thanks so much it is nice to hear from someone on this. I totally understand the staffing issue it is just fustrating that my url works but not my email to login and use the service.
I sent the request to the support email again like you asked.
Any help would be more than appreciated.
02.09.2012
IvanPsy
Hi guys! You’re doing a great work here!
A question about TinyLetter: I read about 25 users import limit.
How about people who subscribe in TinyLetter?
Is there a daily limit?
TNX!!!
02.16.2012
Ben
Since that’s going through the double opt-in process, there are no limits.
02.17.2012
floatingbed
Looking forward to trying this. We are a small business, growing rapidly and need to communicate regularly with customers and fans.
02.23.2012
Lila Avery-Fuson
Looking forward to it!
03.14.2012
Duayne Leys
Some cool stuff !
03.28.2012
adamgcarruthers
MailChimp Acquires TinyLetter http://t.co/medwPUBC via @mailchimp
04.03.2012
Philip Kaplan’s Social Network Fandalism Has Quietly Grown To 350K Musicians | TechCrunch
[...] working something new), he focused on smaller projects like newsletter-maker TinyLetter, which was acquired by MailChimp in [...]
04.06.2012
Chris Hope
Think this is a really good idea and with people wanting to be more efficient, it makes something bytesize and chunk like rather than a full digest meal, nice one. \o/
04.13.2012
Blaine Light
Great, I’ll give it a try!MailChip seems very powerful, but it’s way too tough for me to use, and the user interface seems complicated at times.
Hopefully TinyLetter will sort this out!
04.17.2012
Virginia Trotta
Just what I need, a little mailchimp to help me grow my business.
04.19.2012
Ruthie Burd
We already use regular Mail Chimp but it sometimes looks to formal for some of our messags. I can’t wait to try this service to send a friendly order reminder to our customers
04.24.2012
Cameron
Question: I have a blog where I have a mailchimp sign up form, should I switch to tinyletter since I’m a person running the blog?
06.27.2012
Ben
If you ever find yourself thinking, “Good grief, I just want to send a simple, text email to my followers, so why does MailChimp make me upload my logo, ask me for pictures, specify all these colors…” etc., that’s when you might consider trying TinyLetter.
06.27.2012
Matt
Is there an easy way to remove contacts in bulk from the list? One at a time is sucky. Also could you please create a function so that you can just send a tinyletter to some contacts and not your entire list. Thanks!
08.02.2012
how to get motivation
Great move Ben! I had looked at Tinyletter when starting my newsletter and at the time I thought either would work well. I’m glad I went with MailChimp, but for future projects I’m stoked there is another choice that uses the great backend that MailChimp has really refined
05.23.2013