Comments on: How to Reactivate Inactive Subscribers http://blog.mailchimp.com/how-to-reactivate-inactive-subscribers/ MailChimp, email marketing, and monkeys! Thu, 09 Feb 2012 21:21:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Benhttp://blog.mailchimp.com/how-to-reactivate-inactive-subscribers/#comment-46249 Ben Wed, 01 Feb 2012 15:37:07 +0000 http://blog.mailchimp.com/?p=5368#comment-46249 Send a re-engagement email when you feel like it's time to clean your list. If you set off alerts with our compliance team, all you have to do is answer them like a human, and explain what you're doing. They'll reinstate if they see you're just trying to clean inactives. Send a re-engagement email when you feel like it’s time to clean your list. If you set off alerts with our compliance team, all you have to do is answer them like a human, and explain what you’re doing. They’ll reinstate if they see you’re just trying to clean inactives.

]]> By: Katiehttp://blog.mailchimp.com/how-to-reactivate-inactive-subscribers/#comment-46241 Katie Wed, 01 Feb 2012 14:09:45 +0000 http://blog.mailchimp.com/?p=5368#comment-46241 I've just seen this article and subsequent comments and I think it would be a very good idea for us to send a series of three emails to our list in order to remove those who no longer want to be on it and to re-engage those who do.However, I have one important reservation about this, which you may be able to help with. Just reading through the comments above, it seems like there is a lack of consistency on what happens when the emails are sent out. I'm a bit worried because of the possibility that sending these emails out will generate quite a high number of complaints.On one hand, Mailchimp's Mark has said, "...rest assured we won’t boot you for being a good citizen" but on the other hand, according to Maleko, Mailchimp's compliance department has said that accounts would still be subject to warnings or disabling should thresholds be exceeded.So, I want to be a good citizen but I also don't want my account to be disabled. What does Mailchimp suggest I should do? Send re-engagement emails or not?Thanks, Katie I’ve just seen this article and subsequent comments and I think it would be a very good idea for us to send a series of three emails to our list in order to remove those who no longer want to be on it and to re-engage those who do.

However, I have one important reservation about this, which you may be able to help with. Just reading through the comments above, it seems like there is a lack of consistency on what happens when the emails are sent out. I’m a bit worried because of the possibility that sending these emails out will generate quite a high number of complaints.

On one hand, Mailchimp’s Mark has said, “…rest assured we won’t boot you for being a good citizen” but on the other hand, according to Maleko, Mailchimp’s compliance department has said that accounts would still be subject to warnings or disabling should thresholds be exceeded.

So, I want to be a good citizen but I also don’t want my account to be disabled. What does Mailchimp suggest I should do? Send re-engagement emails or not?

Thanks, Katie

]]> By: Matthewhttp://blog.mailchimp.com/how-to-reactivate-inactive-subscribers/#comment-37957 Matthew Sun, 27 Nov 2011 15:46:50 +0000 http://blog.mailchimp.com/?p=5368#comment-37957 Hey Secretary, I work in the Deliverability department at Mailchimp, so I thought I'd field your question. The quick answer is no, this won't be a problem.We know our Activity Star system isn't perfect for the exact reasons you described. It's just not possible for us to capture every action a subscriber might take. That's why there is no penalty for having two star subscribers. They'll never be demoted to 1 star just for looking inactive.On the receiving end, ISPs like Gmail take a very hard look at engagement activity. Fortunately, ISPs don't need to use the same tricks we do. They know when their users open a text only email, preview an email, or just delete it without reading. So no matter how it looks on the Mailchimp side, the ISP is more than happy to deliver your email to engaged subscribers. Hey Secretary, I work in the Deliverability department at Mailchimp, so I thought I’d field your question. The quick answer is no, this won’t be a problem.

We know our Activity Star system isn’t perfect for the exact reasons you described. It’s just not possible for us to capture every action a subscriber might take. That’s why there is no penalty for having two star subscribers. They’ll never be demoted to 1 star just for looking inactive.

On the receiving end, ISPs like Gmail take a very hard look at engagement activity. Fortunately, ISPs don’t need to use the same tricks we do. They know when their users open a text only email, preview an email, or just delete it without reading. So no matter how it looks on the Mailchimp side, the ISP is more than happy to deliver your email to engaged subscribers.

]]> By: Secretary RCGChttp://blog.mailchimp.com/how-to-reactivate-inactive-subscribers/#comment-37917 Secretary RCGC Fri, 25 Nov 2011 23:27:26 +0000 http://blog.mailchimp.com/?p=5368#comment-37917 Since we are a club, my campaigns contain only information for our members. I'm not selling anything, so the click rate is low. Many club members receive messages as "text only" or view their email in a preview screen and don't ever click anything. Therefore, their rating may never go above 2 stars. Will this eventually become a problem for my list? Since we are a club, my campaigns contain only information for our members. I’m not selling anything, so the click rate is low. Many club members receive messages as “text only” or view their email in a preview screen and don’t ever click anything. Therefore, their rating may never go above 2 stars. Will this eventually become a problem for my list?

]]> By: Dan Toombshttp://blog.mailchimp.com/how-to-reactivate-inactive-subscribers/#comment-36633 Dan Toombs Sun, 30 Oct 2011 10:05:08 +0000 http://blog.mailchimp.com/?p=5368#comment-36633 Great post! Thanks heaps! Wasn't aware of "reactivation." Great post! Thanks heaps! Wasn’t aware of “reactivation.”

]]> By: Thomas Wattshttp://blog.mailchimp.com/how-to-reactivate-inactive-subscribers/#comment-36261 Thomas Watts Sat, 22 Oct 2011 10:37:22 +0000 http://blog.mailchimp.com/?p=5368#comment-36261 Thank-you for this article and thank-you very much for the comments everybody ... I nearly learned as much from them. Thanks especially to Maleko & Ben (and others) appreciate all your knowledge to help newbies like me. Thank-you for this article and thank-you very much for the comments everybody … I nearly learned as much from them. Thanks especially to Maleko & Ben (and others) appreciate all your knowledge to help newbies like me.

]]> By: Benhttp://blog.mailchimp.com/how-to-reactivate-inactive-subscribers/#comment-34905 Ben Sat, 01 Oct 2011 14:37:21 +0000 http://blog.mailchimp.com/?p=5368#comment-34905 You're saying you are a subscriber to total beauty's emails, and you are no longer receiving them? I'd contact total beauty about that. That's not something we can access on our end. You’re saying you are a subscriber to total beauty’s emails, and you are no longer receiving them? I’d contact total beauty about that. That’s not something we can access on our end.

]]> By: Kathleen Butterfieldhttp://blog.mailchimp.com/how-to-reactivate-inactive-subscribers/#comment-34897 Kathleen Butterfield Sat, 01 Oct 2011 08:00:45 +0000 http://blog.mailchimp.com/?p=5368#comment-34897 I would like my account reactivated so that i can receive the email alerts for the Total Beauty website.Eventually i would like to be able to shop on that website as well which i am unable to do until my account is reactivated. I would like my account reactivated so that i can receive the email alerts for the Total Beauty website.Eventually i would like to be able to shop on that website as well which i am unable to do until my account is reactivated.

]]> By: davedensleyhttp://blog.mailchimp.com/how-to-reactivate-inactive-subscribers/#comment-20809 davedensley Sat, 06 Aug 2011 04:39:38 +0000 http://blog.mailchimp.com/?p=5368#comment-20809 How to Reactivate Inactive Subscribers | MailChimp Email Marketing Blog http://ow.ly/5WxrY How to Reactivate Inactive Subscribers | MailChimp Email Marketing Blog http://ow.ly/5WxrY

]]> By: Jodiehttp://blog.mailchimp.com/how-to-reactivate-inactive-subscribers/#comment-19725 Jodie Tue, 26 Jul 2011 21:11:46 +0000 http://blog.mailchimp.com/?p=5368#comment-19725 Thanks for the clear step by step instructions. But what happens if, now that WE have unsubscribed a person, and they contact us shortly after we have removed them, asking us to again receive the newsletter again - either at a function, on our website sign up or by phone. We don't use the MC sign up form on our site but upload an updated list from Filemaker before each campaign. This old/new subscriber now comes up as unsubscribed and cannot be added back in... There in lies the problem. There really needs to be a 'Removed' button, and a 'Do not send/Unsubscribed' button. The first, is simply removed from the list (A tick box next to each person's email would be useful), The Do not send is blocked from sending to. Thanks for the clear step by step instructions. But what happens if, now that WE have unsubscribed a person, and they contact us shortly after we have removed them, asking us to again receive the newsletter again – either at a function, on our website sign up or by phone. We don’t use the MC sign up form on our site but upload an updated list from Filemaker before each campaign. This old/new subscriber now comes up as unsubscribed and cannot be added back in… There in lies the problem. There really needs to be a ‘Removed’ button, and a ‘Do not send/Unsubscribed’ button. The first, is simply removed from the list (A tick box next to each person’s email would be useful), The Do not send is blocked from sending to.

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