For the last few months, Google has been working on an API for Analytics (woo-hoo!) and MailChimp was fortunate enough to be invited to work with it in private beta. We’ve installed it for a handful of our customers’ accounts to test everything. It’s absolutely brilliant.
It’s basically a direct connection into your Google Analytics account, and it allows you to setup email marketing tracking for multiple websites. This dramatically improves the accuracy of the Analytics360 plugin tracking that is currently available in MailChimp, and we’re very excited about this. It will be available for free to all MailChimp accounts when we launch v4.1.1 in the next couple weeks. If you’re an eRetailer that uses Google Analytics, be sure to check this out, along with MailChimp’s other amazing reports.
Ben
Great work. I am a fan of your product and your marketing approach.
I have an unrelated question: Can you please tell me what you guys use to create your video demos? Is it Camtasia Studio or some similar product? Thanks
“Woo Hoo” x2 !
I’m really looking forward to this. I specialise in Google Analytics for e-commerce sites so, although I’m pleased that MailChimp has already got some GA tracking facilities, I will be very interested to see greater integration.
@Mukund We use ScreenFlow (http://www.telestream.net/screen-flow/overview.htm) to make our videos.
Great! At some point will this enable eRetailers to choose conversions or revenue (some kind of ecommerce results from Google Analytics) as a decision method for auto selecting the winner of A/B test campaigns with this addition?
@Jared – it certainly makes it more feasible for us, yes.
this is sweet! thanks for the screen flow
Does Mailchimp now track deliverables/undeliverables. I read a comparative review that stated it does not, but want to be sure that was not outdated info. This seems pretty “key”.
I’d like my mailchimp campaigns tracked via my google analytics acct
Hi Ben,
When we sent out newsletter with Mailchimp we link to 4 of our websites. these website have their own google Analytics account. Can I integrete more then one Google Analytics account?
Best regards,
Morten
Ben,
I use the google analytics 360 plugin for my blog and I’ve integrated google analytics via your integration tab. I’m just wondering if I’m missing anything…is this post in reference to what is now available in your integration tab?
- Marisa