Comments on: Gmail users more engaged than Yahoo, Hotmail, AOL?

By: Ben

Ben — Sat, 18 Sep 2010 23:48:41 +0000

Nope, they have to click a link inside the email content. If they do, we consider that an inherent open, and will track that.

By: kensley

kensley — Sat, 18 Sep 2010 21:31:12 +0000

Ben, when you say “but they click a link, we’ll track that as an open”, you mean when they click the link to open the e-mail, as apose to going down your list of e-mail links listed correct?

By: Ben

Ben — Thu, 14 Jan 2010 11:27:46 +0000

Chris – Whether someone previews or full-views, an open is only tracked if they download the images in that email. Open tracking is down with little transparent tracking .GIFs that are downloaded from the server. Alternatively, if someone chooses not to download images (which is frequent), but they click a link, we’ll track that as an open.

By: Chris Davies

Chris Davies — Thu, 14 Jan 2010 10:30:50 +0000

Hi,

Going back to the question of a definition of an “open” email, is “opening” an email in the outlook preview pane considered an “open”? I rarely ever double click on an email in outlook so that it opens in a seperate window. I understand that clicking on a link via the preview pane, is an implicit open as well.

Would appreciate clarification on this and I apologise if it’s been clarified in another section.

Kind Regards,

By: Floran

Floran — Thu, 12 Nov 2009 13:26:17 +0000

Hi Ben,

When people open a message in their mailbox in general they double click on the Subject or the Sender of the message, right? When you single click you would normally select the message. In this way you are able to multi select (with shift and ctrl) messages to delete them.

Can the open rate be higher in Gmail due to the fact that in Gmail the subject of a message is a “link”, so when you single click it, it opens that message…

I have Gmail and find it sometimes easier to just open and go back to make a message appear as “read” then to select it at the box and delete it or mark it as “read”….

Conclusion I draw is that it is in the nature of Gmail that you open a message…

What do you think?

Regards,

Floran

By: Online Marketing Blog » Blog Archive » Email software popularity: 5 lessons for your list

Sat, 07 Nov 2009 07:00:53 +0000

[...] The assumption isn’t necessarily true. Recent data from MailChimp, for example, showed that Gmail users tend to engage more with email than other webmail users (i.e. they are more likely [...]

By: Do you have a Gmail account? by Tdot – Blog

Do you have a Gmail account? by Tdot – Blog — Tue, 29 Sep 2009 09:16:54 +0000

[...] To read more check it out here. [...]

By: Ben

Ben — Thu, 24 Sep 2009 10:32:28 +0000

Kamran, that’s really fascinating! We’ve pondered doing a similar analysis, but through our ecommerce360 plugin (email revenue by domain). We’ll be passing your link around for sure. Thanks!

By: Kamran Razvan

Kamran Razvan — Wed, 23 Sep 2009 21:04:33 +0000

I find your results quite interesting and in-line with our findings. I found your post trying to find other data on the web regarding user traits with different email clients.

You can review the analysis from 2 years of data at Click & Pledge through the following link:

http://techscoop.clickandpledge.com/2009/09/click-pledge-part-1.html

If you are interested we can do some joint analysis of user behavior together. I think such analysis can benefit our mutual clients.

Regards,
Kamran Razvan
Click & Pledge

By: Mick Watson

Mick Watson — Tue, 15 Sep 2009 12:39:06 +0000

This is the initial thought that came to my mind. I have a very good experience of spam protection with gmail and for that reason I tend to find that my guard is noticeably lower.

I find that I’m much more likely to give a chance to that sender I don’t remember or to that slightly spammy subject line, within reason. I’m not entirely sure whether this is because I feel that having passed Gmail’s spam filter it’s worth my time, or just a product of the fact that having less spam means I have more time to risk.