Comments on: Fancier Pre-headers in your emails http://blog.mailchimp.com/fancier-pre-headers-in-your-emails/ MailChimp, email marketing, and monkeys! Thu, 09 Feb 2012 21:21:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mobile Email Design 101 | MarketNet Bloghttp://blog.mailchimp.com/fancier-pre-headers-in-your-emails/#comment-34673 Mobile Email Design 101 | MarketNet Blog Thu, 29 Sep 2011 18:30:15 +0000 http://blog.mailchimp.com/?p=1744#comment-34673 [...] compelling copy on the first line and safely push that instructional text down just one line. Using an effective preheader you should see immediate boosts to your open rates in email clients that display those short [...] [...] compelling copy on the first line and safely push that instructional text down just one line. Using an effective preheader you should see immediate boosts to your open rates in email clients that display those short [...]

]]> By: Should you switch to an ESP? | MailChimp Email Marketing Bloghttp://blog.mailchimp.com/fancier-pre-headers-in-your-emails/#comment-6634 Should you switch to an ESP? | MailChimp Email Marketing Blog Fri, 15 Jan 2010 12:12:05 +0000 http://blog.mailchimp.com/?p=1744#comment-6634 [...] email address to their address books to prevent delivery issues. So at T-minus 4 campaigns, their pre-header was changed to include this [...] [...] email address to their address books to prevent delivery issues. So at T-minus 4 campaigns, their pre-header was changed to include this [...]

]]> By: Tomhttp://blog.mailchimp.com/fancier-pre-headers-in-your-emails/#comment-2715 Tom Fri, 30 Jan 2009 14:56:10 +0000 http://blog.mailchimp.com/?p=1744#comment-2715 Great idea - and by the way, that "Pre" in "preheader" must stand for "preview", not "prefix" Great idea – and by the way, that “Pre” in “preheader” must stand for “preview”, not “prefix”

]]> By: Restaurant Success System » Blog Archive » Email Marketing Tactics and Tips - Preheaderhttp://blog.mailchimp.com/fancier-pre-headers-in-your-emails/#comment-2517 Restaurant Success System » Blog Archive » Email Marketing Tactics and Tips - Preheader Tue, 06 Jan 2009 20:41:11 +0000 http://blog.mailchimp.com/?p=1744#comment-2517 [...] power means packing some punch by keeping the reader experience in mind.  Similarly, a recent MailChimp article urges us to “fancy” up the preheader with compelling text and gives the example [...] [...] power means packing some punch by keeping the reader experience in mind.  Similarly, a recent MailChimp article urges us to “fancy” up the preheader with compelling text and gives the example [...]

]]> By: Benhttp://blog.mailchimp.com/fancier-pre-headers-in-your-emails/#comment-2186 Ben Thu, 04 Dec 2008 14:31:45 +0000 http://blog.mailchimp.com/?p=1744#comment-2186 Hi J.D., I've always called it the "line at the very top of your email message, used to ask people to add you to their address book, or to view your campaign archive."Pre-header is much catchier.:-)Dunno where it originated. Much talk about it over at Smith-Harmon, EEC, and Bronto. Hi J.D., I’ve always called it the “line at the very top of your email message, used to ask people to add you to their address book, or to view your campaign archive.”

Pre-header is much catchier.

:-)

Dunno where it originated. Much talk about it over at Smith-Harmon, EEC, and Bronto.

]]> By: J.D.http://blog.mailchimp.com/fancier-pre-headers-in-your-emails/#comment-2183 J.D. Thu, 04 Dec 2008 05:35:41 +0000 http://blog.mailchimp.com/?p=1744#comment-2183 Where did this "pre-header" term come from? It's not before the header. In email terms, it is unquestionably a part of the body of the message. Where did this “pre-header” term come from? It’s not before the header. In email terms, it is unquestionably a part of the body of the message.

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