Returnpath posted a link to this neat email coupon idea from Bath & Body Works.
Email coupons are far from revolutionary, but the thing I like about this one is that they host their coupon image on their server, and then swap it with an “Expired” image whenever the expiration hits.
That way, nobody can accidentally download and print a coupon that was no good. Image swapping – don’t you wish you could do that with newspapers? You could actually create some-what personalized email coupons using a little merge-tag creativity (here’s a tutorial).
What a great idea for targeting specific list demographics. I can’t wait to send a campaign that incorporates this unique idea.
Thanks for sharing!
Thanks for the heads-up on this, what a brilliant idea!
Hi,
love the idea! Actually I´m using aweber for my other projects, but as mailchimp seems to support Chinese and my girlfriend owns two offline stores for garnments, I decided to give mailchimp a shot
The image swap sounds pretty interesting, but the link you provided above (http://blog.mailchimp.com/resources/tutorials/swap_images.phtml) is broken… Is that ressource still available?
Thanks and cheers from China,
Sven
Hi, link to http://blog.mailchimp.com/resources/tutorials/swap_images.phtml
is broken…
Thanks you guys