Every other week, Customer Love offers a quick snapshot of one of MailChimp’s wonderful users.

Who: Ken Segall 

What: A creative director and author

Where: Dobbs Ferry, NY

Why we love him: Working alongside Steve Jobs for a dozen years, Ken Segall named the iMac and helped develop the company’s “Think Different” campaign. With his new book, Insanely Simple, he explains and illustrates the 10 elements of simplicity that Jobs enforced as he built the Apple empire. “How is it that Apple could so consistently outthink and outmarket monoliths who possess greater resources or market share?” Segall asks on his website. “The answer is surprisingly uncomplicated.”

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