Ever looked at your email open rate, and wondered “how do I compare to others in my industry?”
We just added that information to MailChimp’s email marketing reports.
Now, when you open up your email campaign’s stats, you can compare your open rate, click rate, and bounce rate to other companies in your industry (we analyzed over 170 million emails to get this information):
Click the screenshot to zoom in:
The nice thing is we also show you how you compare to your own average (for that list), so you can see if your campaigns are improving or not. In the email campaign report above, my campaign got a 47.5% open rate, which is way better than the IT/Technology industry’s average open rate of 19.6%. But before I go asking my boss for a raise, I can see that my open rate actually fell from my normal average of 50.4%. Uh-oh. Maybe it was my subject line, or the day I sent my email, or the timing. Time to start optimizing!
THANK YOU!!! i had to always track down the industry averages and create my own reports. once again, thanks for saving me time!
The MORE reports and things you guys can offer help your services! keep it up!
awesome, thanks!
Thanks, I appreciate being able to do benchmarking.
I needed to compare our e-newsletter’s success rates with that of other non-profits.
Google Analytics recently launched a benchmarking tool, now MailChimp, it’s a positive step and I hope other apps take notice.
[...] In fact, these very stats are being pulled into our users’ email marketing reports, so they can compare their results to their peers (screenshot). [...]
[...] He was referring to our email marketing benchmark data, which we embed right into your MailChimp email marketing stats (screenshot of how that works). [...]
[...] stats across our entire system really easy. We’ve put these stats to good use with our industry comparison metrics, and Chimp Charts. On that note, we’ve posted an interesting new study on list [...]
[...] discussed this before, but seems like every time people stumble upon this feature in MailChimp, they scream hallelujah [...]
Absolutely… makes my job a lot easier!
[...] show you an industry comparison right in your campaign [...]
It appears that your industry benchmarking has changed. Might I request a year by year comparison to see overall yearly trends?
I would LOVE (♥) to have the ability to give every list its own industry stat, because I have multiple lists (from different clients), so they all have a different industry
This is fab@! I assume these stats are US based. So all the reports are compared with US data & industry?
Can you get similar data to compare from other countries? Cheers CC
Hi,
I am afraid I can’t find how to compare the bounce rates of my campaigns to those of my industry in the campaign reports when I click on the “bounce rate” tab in the “suscriber activity”. Could you please tell me if I need to have my vision checked?
Thanks a lot !
No need to get your eyes checked. This is a fairly old blog post, with an old screenshot. Since posting this, we’ve redesigned the reports inside MailChimp (actually, we’ve redesigned the entire app –> http://blog.mailchimp.com/redesigning-the-mailchimp-app/ ). During the redesign, it looks like the industry comparison for bounces was removed from campaign reports.
However, you can always get industry comparisons here:
http://mailchimp.com/resources/research/email-marketing-benchmarks-by-industry/
This was last updated 2010, is there one that is more recent? Thanks so much for all the info!
[...] in our system (for those of you who don’t know, specifying your industry will show you how you compare to your peers):If you’re in the “daily deals” industry, make sure you change your category [...]