Last week we introduced MailChimp Pro, our powerful new feature set for quickly growing businesses with lists of 50,000 or more. We’ve told you all about why we built it, and took an in-depth look at Multivariate Testing. Today, we’re focusing on Comparative Reports. MailChimp Pro’s powerful reporting feature allows for dynamic, cross-campaign comparisons, subscriber segmentation analysis, and daily report scheduling. Below, we take a high-level look at Comparative Reports, but check out our new guide for a deeper dive.
Comparative Reports is built on MailChimp Pro’s dynamic filtering interface. You can easily select campaigns and filter them based on several criteria, including title, day sent, number of emails sent, and dynamic timelines like rolling weeks, months, and years. You can manually include or exclude any one-off campaigns for analysis and develop baseline metrics for subscriber segmentation comparison.
Reporting subscriber segmentation
Once campaigns are selected and a baseline is calculated, you can add up to 4 subscriber segments for comparison. Using merge fields, interest groups, or static segments, dive into your data to discover trends and develop a deeper understanding of your subscribers. Maybe you’d like utilize data you’ve been collecting with your signup form, such as gender, purchase preferences, or location. With Comparative Reports, you can more easily speak to your customers’ needs with just a few clicks.
Reporting segmentation supports nested conditionals which let you fine tune subscriber selection. Once your segment has been selected, view its performance against the baseline according to the following criteria: open rate, click rate, unsubscribes, bounces, and abuse reports.
Scheduling, sharing, and snapshots
After you set your subscriber segments, you can track progress over time by scheduling reports on a daily or weekly basis. Every time the report is run, a snapshot is created, allowing for detailed analysis of performance over time to track subscriber engagement. The final step is to share results with the rest of your team and keep on iterating and improving. Whether you need to send daily performance updates to your staff, weekly updates to your manager, or quarterly updates to your investors, this feature lets you quickly automate the updating and sending of your reports.
Greater than the sum of its parts
Comparative Reports is a small but important piece of MailChimp Pro we hope will enable our most analytics-driven users to do even more. Meanwhile, over on our engineering blog, we detailed the yearlong process that got us here.
Looking ahead, MailChimp Pro will get even better. We have plans to offer additional features such as Pro segmentation in future releases, so stay tuned. In the meantime, let us know what you think! We’re always looking forward to your feedback.