In your MailChimp campaign stats, you can now see exactly where people are clicking in your email campaigns. Just hit the “View Email Clickmap” link in your stats page, and you’ll see your email campaign with an overlay that shows you where the clicks were.
Here’s an example from super-awesome MailChimp user The Secret Chocolatier:
It’s a great way to see where people click. Mostly near the top? Do they like pictures of products, or text links? Do different types of pictures get more clicks?
By the way, you should totally try The Secret Chocolatier’s Brownie Bites. Oh. Maggod.
We would definitely like to thank MailChimp for their support of our small family business. We look forward to growing into the v4 toolset and seeing how that can further maximize our customer loyalty and process integration.
We’ve also made a discount code for anyone wanting to sample our product line, enter “MAILCHIMPSGREAT” at checkout for a 15% off coupon. Expires at the end of February, perfect for Valentiens (or when you find yourself in the doghouse for forgetting) hehe!
Andy Ciordia / The Secret Chocolatier
[...] using our new clickmap overlay feature, where you can see where on your campaign people [...]
[...] we’ve got a click overlay map in MailChimp that lets you see where people are clicking on your campaigns. It’s cool, [...]
this is great! I just ran across it and ran the report and now will incorporate it into my Executive Report to give a visual representation to all the clicks!
one thing, i almost didn’t see the link. Can you maybe add a button/image or make the text more visible?
@Jeff – sure thing. I FWD’d your request to the engineers. Thanks, and I’m glad you like the click overlays!
We are not seeing the clickmap overlay if we use an image mapped email.
Just wondering if there’s an easy way of creating a PDF of the ClickMaps? I really like them and it would be great to be able to email them to colleagues.
I have to take three screen shots, which is a hassle; a PDF would be simpler.
JD
Hi Justin, the engineer in charge of that feature *really* wants to include some form of easy “download to PDF” feature, but unfortunately, it’s not possible b/c we generate the click map using javascript, so when it goes to print things, it won’t re-execute all the javascript to create the overlays.
Is the click map feature not available if you use image maps? We have an image mapped header in our template.
Is is possible to access the click map of newsletter module which is included conditionally using IF merge tag ?
[...] below, it may make waves if you actually use it:Clickmap of an email newsletter.This is a MailChimp click map of the email Ben sent out announcing Wavelength. As you can see, click rates on the text links [...]