MailChimp has some powerful reporting features that you should know about, and our new Understanding Reports guide gives you the rundown.

We track more than just opens and clicks—we’ll tell you how many times your campaigns are being forwarded, where subscribers are clicking, and how many people are liking your campaigns on Facebook. Our Subscriber Activity Reports show you exactly who’s opening and clicking. And we integrate with Google Analytics, so you can find out the ROI for every campaign.

You can even download a spreadsheet of every campaign you’ve ever sent, and use that info to run more specific reports, make charts and graphs, or impress your boss. If you really want to impress your boss, check out our rebrandable reports. And if you’re always on the go, our mobile reports are easily accessible from your smartphone.

Our new guide explains all the reports we offer and shows you how to use the stats to improve your campaigns. And impress your boss.

Download the free guide at mailchimp.com/resources.

These days, everyone’s on the go. You probably need access to MailChimp reports and the ability to add new subscribers from home, the office, the car (not while driving, of course), wherever you are. MailChimp’s mobile lab works hard to bring native apps to popular platforms (like Chimpadeeoo, Golden Monkeys and MailChimp for iPhone), but we know there are lots more devices to address. Our mobile web app helps fill that gap.

You might have noticed that we updated the mobile version of the app when we redesigned the app earlier this year. The original mobile web app was released back in 2008—it was time for an update.

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Way back in May of 2008, we came up with a feature called Chimp Chatter (boy, that old blog post brings back memories). The idea behind Chimp Chatter was to provide useful updates about your campaigns, right on the MailChimp Dashboard. You could even subscribe to its RSS feed (pretty forward thinking, back in the day when RSS was gonna kill email and all). Anyway, Chimp Chatter’s been long overdue for a revamp.

You may also recall a cool feature we launched last year called MailChimp Faces. It showed subscribers’ avatars and gravatars right there on your Dashboard, making your list feel less like a bunch of stats, and more like — well, people. And our users seemed to genuinely like seeing the faces of their subscribers. But changes to the Social Pro data set forced us to drop Faces.

Which really, really sucked for me because I think it’s kind of important to make email marketing a little more human. It’s kinda what we do here at MailChimp.

So when we recently redesigned our app, we updated two birds with one stone:

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You know the hardest part about (and therefore the secret of) good email marketing? Telling a good story. Those quarterly newsletters you write should all come together to tell the story of your brand. If your story is all about saving money, then your daily email coupons should tell that story. Starving artist? That automatic email campaign you hooked up to your flickr or dribbble should tell your story (in pictures).

But curating a story for your emails is hard. Sometimes, I want to make a point in my email newsletters, and I end up spending days just writing the back story for it on our blog. Other times, the story is scattered across Twitter, Facebook, Youtube, Flickr, etc. Finding them, bookmarking them, clipping and saving them into your story can be a pain.

There’s now an app for this painful process. It’s called Storify. And Storify now integrates with MailChimp…

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Our recent redesign of the application has been a long time coming. We had to take our time because redesigning too quickly with hundreds of thousands of users would leave some folks behind. For that reason, we took 6 months to make slow, steady changes that improve the user experience and lay the ground work for some cool stuff to come.

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