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Know Your Top Fives?

Posted by Ben on


Quick tip. Have you noticed, down in the bottom left corner of your MailChimp Dashboard, there’s a new(ish) module called “Top Fives“?  We launched this back when we revamped the app, but we never really talked about it:

It’s a quick way to see, across all the campaigns you’ve ever sent, which ones:

  • Had the highest open rate of all time
  • Had the highest click rate of all time
  • Your most clicked links of all time (my personal favorite, because it helps me see what my readers are most interested in)

 

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SurveyGizmo 360

Posted by Amanda on


MailChimp integrates with a number of different services that allow you to send surveys via email, and SurveyGizmo is one that we like a lot. They make it easy for noobs to get started but also provide an extremely robust feature set for power users. (Kinda like MailChimp.)

surveygizmo dashboard

If you’re familiar with our other “360″ integrations (as in degrees, full circle)– like Analytics360 or Ecommerce360– you’ll know that we refer to them as such because your email leaves MailChimp, does a little data mingling with another service or services, and then that data ultimately gets pulled back into our application. Truth in advertising!

Our SurveyGizmo 360 integration follows the same scheme. When you send out an email containing a specially generated SurveyGizmo link and your subscribers answer your questionnaire, that data gets pulled back into your MailChimp Reports. While not as visually appealing or robust as SurveyGizmo’s built in reporting features, it will allow you to view responses at a glance.
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New |FEED| Merge Tag Options

Posted by Amanda on



mixed content

click to view large

During a recent update, we added the ability to include RSS feeds inside of both regular and A/B split campaign types. This is great if you want to add a feed of your most recent blog posts to the side column of your newsletter, for example.

In order to create the campaign shown above, I started out by selecting Create Campaign ==> Regular Ol’ Campaign in my MailChimp dashboard. In step 3 I chose the 3:1 Start From Scratch template because I knew I’d be showcasing meaty, longer form content in the body of my email before pulling in my RSS feeds below.

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New Webinar Structure

Posted by Raul on


At first glance “webinar” is a funny word. Webinar could easily be French for “deep philosophical pondering atop a spider’s web” or ancient Greek for “weapon fashioned from a webi”. But to the modern person, Homo Tecnologicus E-mailienci, webinars are a way of learning at 2 am while sipping on chamomile tea in their jammies. Specifically, it’s training that you would normally travel for, delivered directly to your comfort zone.

This “training in your comfort zone” maxim has been the guiding star for all of our endeavors here at MailChimp’s webinar team. We stay up nights (ok that may be an exaggeration…although not by much) thinking up new ways to teach people how to get the most out of their MailChimp account.

As some readers may remember from earlier posts our webinars have been an ever-evolving process. From the early days of twice a week to its current format, we are perpetually looking for new and better ways to deliver useful information in a concise, fun and dare I say professional manner. Read More

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Automagic Color Palette

Posted by Ben on


We recently redesigned the MailChimp website, and our designers have totally changed our color palette. I haven’t memorized all the hex values yet. So while I was building a newsletter a few minutes ago, it was really handy how MailChimp automagically visits my website and pulls our colors into the color palette:

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