As an email marketer, it’s important to speak your audience’s language. It may seem obvious, but I can tell you as the resident international chimp of mystery, there’s a difference between obvious and easy to do. This is usually where the gurus pontificate about globalization this or international commerce that—but the fact of the matter is that the more people you can talk to, the more potential business you have. The internet, in all its multilingual glory, affords you the capacity to sell your goods or services to anyone, anywhere. This is all fine and dandy, but what happens when you don’t speak Icelandic or Guarani? What happens when your business grows to levels of internationalness that you certainly weren’t counting (or even planning) on? After a while, it feels like there are barbarians at the gate howlin’ for either something you can’t provide, or your head on a virtual spike.
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Previously, when your subscribers wanted to update their subscription preferences (like changing their interest groups or their preferred email format) the only way to do that was by clicking a link in one of your email campaigns. We’ve made things much simpler, and now your subscribers can update their preferences from your subscribe form location just by entering their email address.

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So, the Chimp Charts are here! You could just skim the page and see a bunch of charts, but if you look very, very closely you’ll see valuable information to help you better understand how to engage your subscribers and track your newsletters. You can even mouse over the chart for detailed performance.

So let’s take a look. The first two charts in our “Quick Insights” shows the email opens based on time of day and day in the week. The ‘y’ axis displays the percentage of opens on our tested data. This is an average per campaign rate and what the campaign can expect. It may look simple, but it’s very useful. (Scratching head) “So, what you’re telling me is Thursday around 3 pm is an awesome time to send my Morning Coffee Newsletter?” Not really. Keep in mind that you should use this data as a reference. You certainly don’t want to send your Morning Coffee Newsletter at 3 pm. That would be silly, but then again…some of us need a little afternoon pick me up.

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If you’ve ever wanted to send automatic “happy birthday” emails to your customers, we’ve just made that a little easier.

We’ve added a new “Birthday” field that you can add to your signup forms:

Unlike the “date” field, the “birthday” field doesn’t require entering the YEAR (some subscribers just don’t want to reveal their exact date of birth).

We also added a few new pre-designed email templates for birthdays, so that making birthday autoresponders would be drop-dead easy…

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Previously, if you wanted to send targeted campaigns to your subscribers by their ZIP code (or proximity to ZIP code), you needed to use a signup form that used our “Address” field. But the Address field came bundled with fields for street, city, state, etc. Our customers asked for the ability to simply add a “ZIP Code” field, all by itself. This is now available in v5.9, which is going live today and tomorrow: