It all started innocently enough when Ben tweeted this earlier:
Someone (who seems to think mass, unsolicited email is okay) just called me Dwight Shrute. Awesome. http://bit.ly/bpvZ1W
benchestnut
benchestnut
Refining the MailChimp Interface with CSS3
Posted by Aarron on
It’s a really great time to be a web designer. HTML5 and CSS3 – the latest versions of the core technologies behind a majority of web pages – are finding greater support in contemporary browsers (Firefox, Safari, and Chrome to name a few). It’s now so much easier to design elegant interfaces that load faster, and that means a better user experience on web apps like MailChimp. Read More
In June of this year I decided to set up an offshoot of the MailChimp blog on Posterous. The site bills itself as “a dead simple way to post everything online using email.”
With a full-blown WordPress blog, in addition to our Facebook Fan Page and Twitter account, you might be wondering why in the world I’d want another site to maintain. The simple answer: the more I use Posterous, the more I love it! — Especially for the particular niche it serves. (more on that after the jump)
Have You Seen This Chimp?
Posted by Amanda on
It all started innocently enough this past Friday, October 3. MailChimp Co Founder Ben Chestnut was to give a presentation on the basics of email marketing at this year’s Webmaster Jam Session. In an effort to showcase the newly acquired life-size MailChimp (and pull off some subliminal marketing at the same time), Ben brought Frederick Von Chimpenheimer IV plus two cases of bananas with him to the Loudermilk Center in Atlanta. Had we known then what we know now, Freddie might have stayed safe from the hands of his ruthless abductors! Allow me to recount for you the harrowing saga surrounding our dearly beloved missing MailChimp.
Finding Inactive Subscribers with MailChimp
Posted by Ben on
While clicking around the excellent Be Relevant blog, I stumbled upon this helpful article by Wendy Roth: 6 tips to win back inactive subscribers
The article offers some tips on how to revitalize a list of subscribers who just aren’t responding anymore (because they’re a waste of money). The first step is to identify those subscribers who have gone inactive:
“This takes a little database work. Create a separate mailing list, and add anyone who hasn’t opened or clicked on a message in, say, six months or longer, to it. Send a message with a pleading subject line, such as “We miss you! Please come back!” Go ahead, grovel a little. Include a special offer or invitation to fill out a new profile or encourage them to unsubscribe once and for all.”
Sounds complicated. I wondered if it’s something I could do with my own list in MailChimp (and then tell our customers about it)…