Autoresponders offer a great opportunity for engaging your subscribers over an extended period of time. You may have heard of this strategy referred to as drip marketing, but it doesn’t necessarily just refer to a series of campaigns that extend forward into infinity. It can actually work particularly well in the context of counting down to a special date, like a wedding or the birth of a child. So let’s take a look at how you’d set up this type of campaign using MailChimp’s autoresponders.
Our friend Lev Tsypin at ThinkShout has just put the finishing touches on a complete rewrite of the Drupal module for MailChimp. It has a completely redesigned interface with a lot of fundamental changes under the hood to make use of some of the new goodies that Drupal 7 provides.
Everyone and their mother knows that Tumblr is where all the "cool" people hang out. It’s also growing in popularity in leaps and bounds. We recently built a small integration to get you Tumblr folk a much cleaner and easier way for your readers to sign up for your email list.
The integration works by using a tool we created called Chimplr that generates some JavaScript and HTML that you paste into your Tumblr Theme’s "HTML Widget" section. The code puts a "Newsletter" button next to the other Tumblr controls. Don’t worry, it’s really easy to use!
Around the office, we love taking new services for a test run. You never know when you’re going to find the next “must have” feature for our users. When Facebook began rolling out @facebook.com addresses, we had to take a look.
There’s been a lot of good commentary on the scope and impact Facebook Messages will have on the email using community. That’s a big community, by the way, and it happens to include my mom. Bless her heart, she signed up for Facebook last week, and now I have to explain that email, chats, and text messages aren’t separate things anymore. It was difficult enough explaining the difference to begin with! For our MailChimp users, I thought I’d go into a little more detail.
