We’ve acquired TinyLetter. For those of you who don’t know, TinyLetter is a beautifully simple email newsletter app created by Philip Kaplan and launched late last year. We’re pretty excited about this. Sure, we think TinyLetter fills a gap in the MailChimp offering and all that, but more importantly, we think it has the potential to fill a significant gap we’ve seen growing in the social conversation.
In MailChimp v6.2, we’ve added a couple new socialish/sharing merge tags to the arsenal. The first allows you to share a link to your email campaign on your Tumblr blog.
With an active blog, Twitter feed and Facebook page conversations with customers can become a bit fragmented. Like most bloggers, we tweet and post to Facebook when we publish new posts. In a write-once-publish-many-times kind of web, commenting happens outside blogs even more than on the posts themselves. That’s why we worked with the fine folks at Crowd Favorite to create a plugin for WordPress called Social.
It’s no secret that Facebook doesn’t believe in email, but despite my previous research, I don’t have a clear picture of how their vision is shaping the company/customer relationship. Perhaps I should say the company/fan relationship.
To help clear things up, we called Jeff from PageLever. His site provides really cool Facebook Analytics to all kinds of businesses, so he’s in a position to have a uniquely informed perspective.
Jeff was boarding a plane as we spoke (the life of a busy man, er, businessman), so our conversation isn’t something I can just cut and paste. However, he did provide a lot of solid insights that I want to pass along.
Recently, some of our Twitter followers have noticed MailChimp’s Promoted Tweets.
wow, atlanta’s own @mailchimp ponying up for a promoted tweet — they must be doing alright…
Adam Wexler
thewordpainter
We’ve been experimenting and learning a lot, so we wanted to share our experience in hopes that you’ll find it interesting or useful.