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Mobile UX Testing: Gmonkeys

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gmonkey-icon-updateI talked about doing a little mobile testing a few days ago, but that was just an exercise in learning how infuriating a non-mobile-optimized website can be. That wasn’t what I’d consider true “mobile app testing.” The phones were mounted on a fancy camera rig, and the environment was totally artificial (for better filming).

In reality, we use our devices at home, at the grocery store, while walking, while driving, and while brushing our teeth. We spend more intimate time with our phones than with our spouses. Seriously, we keep them right there in our pockets, next to “that place where the sun don’t shine.” They’re very personal, and therefore testing them has to be very contextual. Which is really hard (see: Designing the Mobile User Experience).

To test a mobile app, you have to get intimate with it for a while. A few of us have been living with Gmonkeys (our upcoming iPhone app) for the last few weeks, and I thought I’d post some observations.

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ESP CEOs can’t dance

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So I noticed this weird bear tweeting a message at us:

tweet1

and he was tweeting at @chrisbrogan and other ESPs (@emmaemail) too, so it seemed like he was trying to be mysterious and get attention or something. Also, “bear in a bar” is obviously a joke-intro, and competitors have been known to make jokes about our mascot (I believe we’ve been called “Mail-Wookie” once), so I decided to take the bait.

I am so glad I did…

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MailChimp’s 8 Years Old!

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freddybirthdaySo I got an email this morning wishing MailChimp a happy birthday.

Then it hit me.

Today is MailChimp’s birthday! (thanks for the reminder, JR). Little Freddie von Chimpenheimer IV is now 8 years old. And if my math is correct, that makes him about 83 in chimpanzee years.

It’s hard for me to believe this, but we launched MailChimp back on August 20th, 2001. The only goal we had back then was to make email marketing less of a hassle. In the old days, you had to hand code all your HTML, tracking links, program your own list management scripts, unsub scripts, etc. You know, stuff a monkey should be doing. You’ve got a business to run. In terms of revenue goals, we just hoped that some day MailChimp would be able to pay for our lunches. “Naaah, that’ll never happen” we thought.

Things have changed over the last 8 years, not just for MailChimp, but for our entire industry. Also, our goals have since grown slightly more ambitious. :-)

Now, MailChimp’s running strong with over 80,000 users all over the globe. On behalf of the entire MailChimp team, I’d like to thank our customers for your business all these years!


In MailChimp v4.1.1 (which is probably launching the first weekend of May), we’ll be adding an image gallery where you can store your pictures and assets. This is very handy if you re-use the same files a lot in your email campaigns.

We also took things a step further by integrating with iStockphoto, giving you access to over 4.6 million high-quality stock photos for as low as $1 each. We’re still in testing, but here’s a sneak-peek at our “premium image search” screen:

mailchimp-image-search1

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