Each week, Customer Love offers a quick snapshot of one of MailChimp’s awesome users.

Who: Dream Day Cakes

What: A custom-cake bakery featuring the work of a former microbiologist

Where: Gainesville, FL

Why we love them: In late 2010, Yeni Monroy put her microbiological pursuits on hold to focus on another passion. Since then, she’s dabbled in everything from pirates to Louis Vuitton, female empowerment to monkeys. Meanwhile, she and co-owner Fred Posner have focused on keeping their emails personal. Clearly, they love what they do, and we’ll eat to that!

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Want to know the best and worst days to send holiday email? It’s a known fact around the office that crazy things happen between Thanksgiving and Christmas. I’m not just talking about the sports, the gift giving, the sprinkle covered treat making, and the sprinkle covered treat eating. I’m talking about MailChimp’s annual holiday volume spikes. Of course!

The coolest part is comparing our 2011 holiday traffic to last year’s holiday traffic. We’ve done a lot of growing between then and now, and it really shows. Our holiday spikes for 2011 are 2.2 times greater than our holiday spikes in 2010. Check it out:

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Austin and I have been cranking out new guides like it’s our job!

Actually, that is our job. Hrmmm.

Anyway, we recently added several new guides to the site. Check them out—we’ve got a little something for everybody. Here’s a rundown of the newest additions.

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Each week, Customer Love offers a quick snapshot of one of MailChimp’s awesome users.

Who: Weyerbacher 

What: A craft brewery specializing in bold beers for adventurous beer lovers

Where: Easton, PA

Why we love them: Sixteen years ago, when homebrewer Dan Weirback and his wife, Sue, started Weyerbacher in an Eastern Pennsylvania livery stable, the goal was to make mainstream microbrews. They realized they were mistaken two years later after brewing a Raspberry Imperial Stout and basking in the positive reception. Pivoting to focus on “full-flavored high-quality brews,” the years since have been filled with barleywines, gigantic India Pale Ales and Belgian yeasts. “We haven’t looked back,” Dan writes on the Weyerbacher site.

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I’ve put my business cards in quite a few fish-bowl drawings, because the amount of personal information I’ll give away for a free chili-cheese burrito is astounding.

At some point, the proprietor of such a card-collecting eatery might pay her angsty nephew to hand jam those email addresses into a spreadsheet. Odds are that one of those addresses is going into that list with a typo. The same thing happens with a single opt-in webform (huzzah for double opt-in).

You might think most of these typo addresses are going to bounce when you send to them, so no big deal—typos are merely a minor annoyance and occasional source of hilariousness. And when they bounce, you’ll just clean them up then.

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