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Some Crazy MailChimp Numbers

Posted by Ben on


We’ve been working on a cool new image editor in MailChimp, and so were digging through server logs to try to predict what its usage will be. While we had the hood open, we thought we’d grab (and share) some other interesting MailChimp stats:

  • We have 1.2 million users in 158 countries. That’s quite a growth curve since going freemium in 2009 w/100k users.
  • Those MailChimp users upload an average 472,000 images per day.
  • We serve about 115 million of those images per day (using about 3.5TB of daily bandwidth)
  • Currently, we run MailChimp on 117 servers. 134 total, counting all our different services and products.
  • We send between 80-100 million emails per day (using 3.29TB of bandwidth per day)
  • Our servers track an average 20,305,881 email opens per day.
  • We track over 4 million clicks per day

Each week, Customer Love offers a quick snapshot of one of MailChimp’s awesome users.

Who: Baratunde Thurston 

What: A comedian and writer who loves politics and technology

Where: Brooklyn

Why we love him: Baratunde Thurston wears many hats. He co-founded a political blog, wrote a book, hosted a show on Discovery Science, currently serves as The Onion‘s Director of Digital, and lives on Twitter (where he says hilarious things on a regular basis). It’s kind of unbelievable, actually, how much he does. But expressing himself is clearly important to Thurston, and he’s found plenty of avenues for that so far. Here’s to loving what you do, even if that means doing a dozen different things.

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Keeping Our Eyes on Video

Posted by Joshua on


A few years ago MailChimp decided to take video seriously. Well, in the beginning, the videos themselves were never very serious, in fact, quite the opposite. But they have always served a very serious purpose, which is to help our customers learn how to use MailChimp, learn about new features and learn about our awesome customers.

But how do we know if these videos are doing their job? I get asked that a lot. Well, it’s all about the stats.

 

Graph of viewership, spiking the day we emailed the Wavelength video.

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Each week, Customer Love offers a quick snapshot of one of MailChimp’s awesome users.

Who: Ernest Alexander 

What: A men’s clothing and accessories label

Where: New York

Why we love them: Durability is in the details of every item Ernest Alexander makes, from the strap of a messenger bag to the stitching on the back of a wool necktie. Founder and creative director Ernest Sabine (his middle name is Alexander) obsesses over craftmanship. His grandmother and great-grandmother were seamstresses, so manufacturing is in his blood—and that comes across in everything his company creates.

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For more than 35 years, Schecter Guitar Research has worked to become a top-shelf guitar company, and it’s hard to argue that status, considering its history. Originally a repair shop in Van Nuys, CA that provided replacement parts for Fender and Gibson guitars, Schecter eventually started making its own instruments, which are now played in more than 150 countries. Its clientele, meanwhile, ranges from hard-rock household names (Seether, Avenged Sevenfold, Papa Roach) to legacy acts (The Cure, Prince, Stone Temple Pilots).

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