Last week we had flashbacks to a more surreal, strangely delightful version of our childhoods when we found this adorable campaign from Gigi’s Studio.
A beautiful custom header, a clean display of prints available on her Etsy store page, and the best part?
Images shared on Facebook as viewed in Flipboard
Mashable reports that 75% of the news consumed online is shared from social networking sites or email. With that in mind, it’s more important than ever to code your emails for social sharing, not just readability in the inbox.
Still not convinced? NPR recently surveyed its 1 million plus Facebook fans to ask the question: Do people really use their social network to get news? Out of more than 40,000 responses to the survey, 74.6% said that Facebook was a major way in which they received news and information from NPR, and 72.3% said they “expect” their friends to share links to interesting information and news stories with them online.
Here’s a little-known fact about me:
When I first started playing with a band, I referred to John Stamos as our patron saint. I
had a shirt made up with a portrait of The Stame on it that said, “Have Mercy” and jokingly made my bandmates invoke him before shows.
That “little quirk” may have something to do with how awesome I think this email from Scoutmob is, but I’m pretty sure I’d like it even without my unhealthy relationship to Full House. Their campaign is a great example of a fun way to get your subscribers excited about a launch.
I’ve always recommended that companies send their email newsletters using a role account for their reply-to. For example, instead of using my personal “ben@” email address, I’ve always used “newsletter@.” Mostly because I might get hit by a bus or something, and somebody here might have to replace my role (hence “role address”).
But today I changed all that, because of an email newsletter I got from Jon Swanson. I subscribed to his blog updates a long time ago, because he was one of the first people to try our RSS-to-email tool.
All I wanted to know is whether or not our tool was working properly for people. But I ended up staying on his list, because I like his writing and his content. Heck, I’ve ended up purchasing books he’s recommended (that’s what’s so interesting about influence, and the social web).
Anyway, in Gmail, since I have Rapportive installed, I saw Jon’s face right next to his newsletter (that’s him over to the right). I can also see some of his recent tweets, which include links to more photos.
This makes his email newsletter really personal, and really human. So if you have Rapportive installed in your Gmail, and you got my most recent newsletter, there’s me:
When I first wrote about MailChimp’s integration with Rapportive, I was only thinking about how you could use it to learn more about your customers. Never even thought about using it so that customers could learn more about you(r brand).
In early June MailChimp user Magento sent an email announcing the launch of their Magento Mobile platform. This is a big deal in the world of ecommerce, as the product actually allows you to create iPhone native, branded storefront applications that directly integrate with the Magento platform.
There are a few reasons we like this email. The boldness of the page background contrasts with the body of the message, drawing attention the content while still staying on brand.