We just announced our $1 million MailChimp Integration Fund. It’s sort of inspired by Ycombinator, except there’s no equity involved. We basically want to help small startups with small, paying projects. Projects that involve integrating their apps with the MailChimp API. If you’ve got an idea for integrating with MailChimp (along with all these other great apps), you can fill out this online application.

Here’s the story behind the Integration Fund…

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new-actionsLet’s say you have a subscriber list of tens of thousands of customers. Chances are, you’ve got a handful of “VIP” customers on that list that you want to follow very closely (big spenders, thought leaders, long term friends, members of the press, etc).

At MailChimp, we have a name for those people: Golden Monkeys.

Sometimes we’ll send them email newsletters with links and inside jokes, specifically to see if a certain customer clicks something (we recently sent an email with a link to this, to gauge their geeky-ness). Anyway, constantly logging in to our campaign stats and hitting “refresh” over and over again to see who clicked what is a chore. We started to think up ways to make that easier, then we thought “heck, this is probably something our customers would love, too.”

So the guys in our new Mobile Lab (more on that later) have built an iPhone app that will send push notifications whenever a Golden Monkey opens or clicks anything in one of your MailChimp campaigns. If it sounds interesting, maybe you can help us beta test it.

Here’s how it basically works…

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Warning: This post is for API junkies and Cocoa developers. If that’s not you, feel free to move along—but be sure to tell your developer friends that MailChimp’s got something new for them.

I bet you’re working on the next highest grossing iPhone or iPad app, aren’t you? Are you using MailChimp to keep in touch with the people who download your app? You should be! Now you can integrate MailChimp functionality, like list subscription, into your iPhone or iPad apps in a few simple steps. I’m excited to announce that we’ve completed work on the initial release of ChimpKit.
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